Jun 23, 2026 · 1 hr 11 min · 12 segments
Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which 10% survives. Howie…
First of all, in terms of sustaining attention, less could quite often become a bore.
The only thing that must be simple in your messaging and your communication is-
So you are an expert in how information survives in the brain long enough for it to influence decision-making.
So if we were to design a podcast episode, Carmen, where people would pay attention, keep their attention, and remember this by, what are the things that we should do [laughs] and what are the things that we should never do or we should not do?
First of all, in terms of sustaining attention, less could quite often become a bore.
The only thing that must be simple in your messaging and your communication is-
So you are an expert in how information survives in the brain long enough for it to influence decision-making.
So if we were to design a podcast episode, Carmen, where people would pay attention, keep their attention, and remember this by, what are the things that we should do [laughs] and what are the things that we should never do or we should not do?
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