So tell me, are there any findings or early patterns that you're able to share about your research? If I can dig a little bit.

Yes, definitely.

And let's look at some practical things too that your audiences can use right away as a listening to us.

I'm enjoying, by the way, the notion that you have the word elephants into your phrasing.

The elephants have been so much associated with memory because they can remember all these locations where they can find nutrition and water.

And they're a good symbol for what we are here, what we're studying.

So let's look at what could be practical for your audiences from the previous studies that I have done.

How will that play out or how does that impact their thinking around where we use the AI tool and where the person face-to-face part of it is still important?

Mm-hmm

... at some point you might be falling off the bicycle because those are things are not meant to be put into words.

There is this one mechanism called priming that I think, um, your listeners could benefit from.

Priming means getting the brain in a ready state and showing it a stimulus so that it can process the next stimulus in a different way.

For example, if some people walked up in your room right now and I gave them a hot cup of coffee to hold in their hands, and then I would say, "Describe your personality," they would be more likely to describe you as warm compared to if I had given them iced cups of coffees to hold in their hands.

So you see, I'm using one stimulus to influence how the next stimulus is being processed, and I think that's a system that is underutilized in business content, even though it belongs to an implicit way of building memories, 'cause you're not really that much aware that this is happening.

It's underutilized, and sometimes if we say, "Okay, control your 10%," you clarified it, you repeat it quite often.

What, what other things that's out there that's pervasive, but then it's like, "No, if you look at science, it is not what's happening"?

Do you have any communication guidance for a leader who wants to turn a routine, often boring experience, like a team meeting or an all-hands training of some sort, into an experience that's more active and engaging and memorable so that people will collaborate more, buy in more, and remember it more?

Yes.

I like all those phrases that you're using, and one of the hottest trends in neuroscience is embodied cognition.

The reason it's one of the hottest trends is because recognizing that the way we come to know the world, perceive it, and eventually build memories and eventually build decisions is not by building some abstract mental representations.

Yeah, sure, we do that.

But we come to know the world at the intersection of brain, body interacting with the environment, embodied cognition.

So the more you invite your audiences to interact with anything, especially physically, then you are already impacting cognition.

What are the key communication habits a person should break to reduce the load they put on their audience and ensure that their core message is not only received but understood? So we say more than we need to, it sounds like.

How can a speaker proactively build retention moments into their presentations or communication using specific, perhaps linguistic or visual cues, to ensure that the most critical information isn't forgotten?

What I'm noticing in my research, and no exception, is after 48 hours, people forget 90% or more of the content that they're exposed to.

Beyond the fancy environment of it all, beyond the handwriting of it all, people naturally forget.

We haven't merged with AI yet.

We have human brains, and those brains are fallible.

I'm not so worried about the 90% that is forgotten.

I am worried about the 10%.

Is that something that you really think through, or is that just natural? And how did you learn to do that with so little effort?