Aug 25, 2026 · 39 min · 13 segments
We take a break from shop talk and relive a two-day Kentucky Bourbon Trail run built around IJO and RJO shows, with Ross Cockerham and Jim Messier sharing how it came together, the spots they stopped…
Ross CockrumGuest
Jim MessierGuest
Michael BurpoHost
So the other thing I kind of just want to incorporate into this is it's, you know, as cool as bourbon and everything is, the... networking, which I sometimes hate that term, the networking, like the chatting is actually the secret sauce that's being consumed there.
I've always wanted to go on a trip to, for example, like the Antwerp trip because of exactly that.
I mean, just speaking with, for example, Scott Stamba and how he talks about how important the Antwerp trip is to him.
So, so that was, that was the, the cool part about this was there was, the show was over.
And this was all about spending time together, sharing, um, the, the, uh, All the hard work and years that go into that one little glass in your hand.
And even one of the things that was discussed on this that I had never thought about, but I have since bought a 12-pack of markers of gold Sharpies.
was I'd never thought about signing the bottle and having everybody that had a drink out of the bottle signing the bottle in order to be able to perpetuate the stories and the memories and the camaraderie that was shared with that elixir.
And what about you, Ross? I remember you mentioned that, I mean, you go to a ton of shows and going from one to the next, you had met some people that you might not have normally met, not even clients, and that you felt like you had built like a little bit of kinship with them at the next show.
So the other thing I kind of just want to incorporate into this is it's, you know, as cool as bourbon and everything is, the... networking, which I sometimes hate that term, the networking, like the chatting is actually the secret sauce that's being consumed there.
I've always wanted to go on a trip to, for example, like the Antwerp trip because of exactly that.
I mean, just speaking with, for example, Scott Stamba and how he talks about how important the Antwerp trip is to him.
So, so that was, that was the, the cool part about this was there was, the show was over.
And this was all about spending time together, sharing, um, the, the, uh, All the hard work and years that go into that one little glass in your hand.
And even one of the things that was discussed on this that I had never thought about, but I have since bought a 12-pack of markers of gold Sharpies.
was I'd never thought about signing the bottle and having everybody that had a drink out of the bottle signing the bottle in order to be able to perpetuate the stories and the memories and the camaraderie that was shared with that elixir.
And what about you, Ross? I remember you mentioned that, I mean, you go to a ton of shows and going from one to the next, you had met some people that you might not have normally met, not even clients, and that you felt like you had built like a little bit of kinship with them at the next show.
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