And Ross, tell me, like, did you already know a lot about bourbon? Was that why you kind of want to get into it? Or was it like, hey, let's fill some let's fill some days and have some fun and do that kind of thing?

Yeah, definitely.

I, uh, I started enjoying bourbon back in 2012.

Um, and coincidentally that year, uh, I had run on this, um, relay run called the bourbon chase and we got to, it's a, a relay race of 12, uh, of 200 miles with 12 people, um, and two, uh, kind of smelly vans cause you're running all 24 hours and, uh, you get to tour the distilleries, um, You know, in addition to being able to run through the sort of equestrian landscape of Kentucky.

And so I I fell in love with bourbon even more.

I have some really good memories there.

My girlfriend at the time.

What