But Jim, maybe could you just set up for us what the overarching idea of this was and how it got started?

Sure.

So as you're aware with some of the trade organizations, particularly like IJO and RJO, of which your organization and we are members of both, will have winter and summer shows and they move around the country to different interesting places.

And roughly a year or so ago, in my opinion, the perfect storm hit because IJO booked their show in Louisville, Kentucky, for one weekend.

And the following weekend, RJO was going to be in Lexington, Kentucky.

And so, you know, those of us who have the – Good fortune of being involved in IJO.

We know we've got the educational side.

Jim, have you ever been to Antwerp? And if you have, does this kind of compare in the building connections and that kind of lasting friendship that the jewelry industry is so notorious for?