Sep 8, 2026 · 23 min · 16 segments
Learn more about your ad choices. Visit megaphone.fm/adchoices
Are your ad campaigns lighting up the dashboard, but not the pipeline? That's bull spend, and marketers are calling it out in Dashboard Confessions.
My boss asked for results, so I opened my dashboard for the only positive-sounding metric I had.
Impressions.
Cut the bull spend.
See revenue, not just reach.
Spend $250 on your first campaign and get a $250 credit.
Terms and conditions apply.
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