Jan 12, 2026 · 40 min · 11 segments
Mike Carson is a multidisciplinary creative director and designer. Last year, he co-creative directed and production designed Kendrick Lamar’s Super Bowl LIX Halftime Show, which drew over 133 million…
Paola MardoHost
So music videos, I mean, we live in an era where music videos honestly live on so many platforms now.
What were some influential music videos for you that made you want to do this or even directors?
And then like after the fact, like coming back to Spike Jonze, the videos, I feel like that shaped my taste were probably like Mark Romantic, 99 Problems, Jay-Z.
And I think, like, a lot of stuff Chris Milk was doing with Kanye, like, Touch the Sky, where he was, like, Evel Knievel.
And then like going back on it, I think like what Spike Jonze was doing and just kind of disrupting like this very glossy industry is really inspiring.
And then like Hype just like setting the tone stylistically and just like creating, I think, the blueprint for, you know, rap and R&B videos.
And then eventually like they were copied for pop videos as like He's the best.
Yeah, I feel like each director you mentioned just had a very specific vision and aesthetic and style.
It's like I take little things from, especially hype, and apply it to how we light people on stage.
So music videos, I mean, we live in an era where music videos honestly live on so many platforms now.
What were some influential music videos for you that made you want to do this or even directors?
And then like after the fact, like coming back to Spike Jonze, the videos, I feel like that shaped my taste were probably like Mark Romantic, 99 Problems, Jay-Z.
And I think, like, a lot of stuff Chris Milk was doing with Kanye, like, Touch the Sky, where he was, like, Evel Knievel.
And then like going back on it, I think like what Spike Jonze was doing and just kind of disrupting like this very glossy industry is really inspiring.
And then like Hype just like setting the tone stylistically and just like creating, I think, the blueprint for, you know, rap and R&B videos.
And then eventually like they were copied for pop videos as like He's the best.
Yeah, I feel like each director you mentioned just had a very specific vision and aesthetic and style.
It's like I take little things from, especially hype, and apply it to how we light people on stage.
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