The skills gap nobody's training PR grads for

Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode we are joined by Nicola Hooper, Deputy Director, MA International Public Relations and Global Communications Management at the School of Journalism, Media and Culture at Cardiff University. We talked about the role that academia plays in the comms profession and ask whether it is keeping up with the PR industry’s changing requirements.