Jun 17, 2026 · 47 min · 11 segments
Genevieve Wallis is the founder and creative director of Genevieve Wallis Studio, an interior design practice recognised for its understated elegance and refined, thoughtful restraint. With a…
Genevieve WallisGuestSarah ReidHost
... to launch my career off, and the clients just started coming from there, and I really didn't have the opportunity to go and work for anyone else-
I've had a few people now I've spoken to who similarly have come from other experiences.
So certainly I think there are so many other components that fulfill the idea of running an interior design studio rather than just the design itself.
Because often, even if you work for another designer, you don't often get that exposure to the business side or the financial aspect or-
But they've also spoken about that joy sometimes in not having to keep comparing yourself back to someone else, 'cause you're just setting your own precedent, which can be quite, um, quite a fresh approach.
I think I, I, I was aware of how little experience I had in the industry, but until you're-
... to launch my career off, and the clients just started coming from there, and I really didn't have the opportunity to go and work for anyone else-
I've had a few people now I've spoken to who similarly have come from other experiences.
So certainly I think there are so many other components that fulfill the idea of running an interior design studio rather than just the design itself.
Because often, even if you work for another designer, you don't often get that exposure to the business side or the financial aspect or-
But they've also spoken about that joy sometimes in not having to keep comparing yourself back to someone else, 'cause you're just setting your own precedent, which can be quite, um, quite a fresh approach.
I think I, I, I was aware of how little experience I had in the industry, but until you're-
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