The State Of The Union With AI Travel Planning

So that's my first talking point as we get started, which is that AI is reshaping this stuff very differently.

But you might read a headline and misunderstand or misinterpret what they're saying and what they're talking about when they say 50% of all searches are done on these AI platforms.

So that's my first talking point as we get started here.

Oh, that's a juicy one.

That's a big starter.

But I think it's spot on.

And I think that we've talked about that very often.

And I think the most clear, anytime you look in Google Analytics, it's exceedingly clear that is not where the transactions are taking place.

That is not where the bottom of the funnel is taking place.

I think that...

In the best case scenario, the percentage of...

Let's break it down.

Percentage of traffic, percentage of bookings, percentage of revenue.

Percentage of traffic...

Best case scenario, maybe on the AI assistance side of things, we're at 8% to 10%, and that would be an exceedingly high case.

I don't see those numbers out there very frequently.

It's 2% to 5% if you're lucky.

In some cases, it's dozens a week if you're in a really competitive market.

It's just not there.

The traffic is not making its way there.

People are.

They're getting inspired by the opportunity to let someone else do the planning for the I think that's part of it.

It's the freedom to say, in my busy world, in my day-to-day world, and I say this frequently throughout the day, I don't have time for that.

I just don't have time.

And to let feel like you're letting an AI travel assistant do that for you.