Aug 19, 2026 · 45 min · 11 segments
In this episode, Conrad and Paul talk all things marketing metrics, misleading agency reports, inflated ROAS, broken conversion tracking, brand vs. non-brand performance, the numbers vacation rental…
Conrad O'ConnellHost
Paul ManzeyHost
You know what happens at fairs, though? What can happen at fairs? These little games at the booth and stuff like that.
Now, you've got to realize, listener, you see a fraction of what Paul and I are actually talking about, right? When we actually hit the red button.
But you also don't see the pings and texts and chats and stuff like that go back and forth between Paul and I.
But Paul and I have the same, for the most part, I would say it's pretty similar BS meter towards other companies in our space that basically lie to you a lot.
We are talking the Googles of the world, Metas of the world, we can rail on them.
It's also your friendly neighborhood, vacation rental marketing companies out there.
It could be your homeowner marketing, could be guest marketing, could be your vendors that sell service small and large.
And we're not in the business or in the habit of just pissing people off for no reason necessarily.
But we can give you some tools that will help you think a little bit better about So Paul doesn't get swindled when he goes to throw the ring on the whatever, that little milk bottle at the state fair.
And you will not get swindled when you're investing your hard earned dollars or your marketing budget into working with a specific vendor or a specific software platform that's supposed to provide all these results to you.
The reality is everybody has to justify being a part of your tech stack, being a part of your marketing mix, being a part of your business.
You know what happens at fairs, though? What can happen at fairs? These little games at the booth and stuff like that.
Now, you've got to realize, listener, you see a fraction of what Paul and I are actually talking about, right? When we actually hit the red button.
But you also don't see the pings and texts and chats and stuff like that go back and forth between Paul and I.
But Paul and I have the same, for the most part, I would say it's pretty similar BS meter towards other companies in our space that basically lie to you a lot.
We are talking the Googles of the world, Metas of the world, we can rail on them.
It's also your friendly neighborhood, vacation rental marketing companies out there.
It could be your homeowner marketing, could be guest marketing, could be your vendors that sell service small and large.
And we're not in the business or in the habit of just pissing people off for no reason necessarily.
But we can give you some tools that will help you think a little bit better about So Paul doesn't get swindled when he goes to throw the ring on the whatever, that little milk bottle at the state fair.
And you will not get swindled when you're investing your hard earned dollars or your marketing budget into working with a specific vendor or a specific software platform that's supposed to provide all these results to you.
The reality is everybody has to justify being a part of your tech stack, being a part of your marketing mix, being a part of your business.
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