Jun 3, 2026 · 29 min · 11 segments
In this episode Conrad and Paul break down the 2026 Google Marketing Live show and put the "Vacation Rental" slant on it: how will these changes impact your business going forward? Enjoy! ⭐️ Links…
Paul ManzeyHost
Conrad O'ConnellHost
I, I think maybe I could describe it this way, would be that it is the direction where Google's heading.
There is a layer on top, sort of like a frosting on a cake of, like, a PR veneer on top of it.
Like, they're making it seem like everything's gonna be great, and they're sort of not acknowledging the downside of the things that are going to change.
Like, uh, uh, I actually had a conversation with literally a client yesterday about this, and I was saying, like, you wasting your energy or your time about what Google's changing and how it's changing and complaining about it is truly just that.
The only way that we can proceed from here is to be like, okay, if some of what they're saying turns out to be exactly what ends up happening to a user, where they end up in these interfaces, the only question is: how do I win in that interface? That's the only question.
And I think that anybody can, anybody can go, and I think they can still sign up and, and read some of the, or see some of the videos and all that stuff.
They do require a, a login sometimes, at least for that, um, to get some of the full videos and, and on-demand stuff.
But I do think that they are very g- like, they are enhancing or emphasizing the off cases, the one-off cases.
The, "Oh, this person's using a, a incredibly long prompt and doing all these things, and this is how they're planning their travel." Look...
When, when we look at Google Search Console, it tells a completely different story still.
I think with everything that we're hearing here, everything that we're taking into consideration, yes, I think that is the dream exp- that's the dream idea of what Sundar and all the other team members there are expecting and anticipating is gonna be the use case.
But truly, because AI is moving so fast and because all this stuff is changing, not by the day, not by the hour, by the second probably, I don't think we real- no, nobody really knows.
Like, the search that happened yesterday is probably not gonna be the search that happens in 30 days, and so on and so forth, and we can extrapolate that out over the long haul as well.
But I think parts of the search experience, parts of the user experience, parts of the travel planning experience are going to change.
I, I think maybe I could describe it this way, would be that it is the direction where Google's heading.
There is a layer on top, sort of like a frosting on a cake of, like, a PR veneer on top of it.
Like, they're making it seem like everything's gonna be great, and they're sort of not acknowledging the downside of the things that are going to change.
Like, uh, uh, I actually had a conversation with literally a client yesterday about this, and I was saying, like, you wasting your energy or your time about what Google's changing and how it's changing and complaining about it is truly just that.
The only way that we can proceed from here is to be like, okay, if some of what they're saying turns out to be exactly what ends up happening to a user, where they end up in these interfaces, the only question is: how do I win in that interface? That's the only question.
And I think that anybody can, anybody can go, and I think they can still sign up and, and read some of the, or see some of the videos and all that stuff.
They do require a, a login sometimes, at least for that, um, to get some of the full videos and, and on-demand stuff.
But I do think that they are very g- like, they are enhancing or emphasizing the off cases, the one-off cases.
The, "Oh, this person's using a, a incredibly long prompt and doing all these things, and this is how they're planning their travel." Look...
When, when we look at Google Search Console, it tells a completely different story still.
I think with everything that we're hearing here, everything that we're taking into consideration, yes, I think that is the dream exp- that's the dream idea of what Sundar and all the other team members there are expecting and anticipating is gonna be the use case.
But truly, because AI is moving so fast and because all this stuff is changing, not by the day, not by the hour, by the second probably, I don't think we real- no, nobody really knows.
Like, the search that happened yesterday is probably not gonna be the search that happens in 30 days, and so on and so forth, and we can extrapolate that out over the long haul as well.
But I think parts of the search experience, parts of the user experience, parts of the travel planning experience are going to change.
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