Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
Jul 7, 2026 · 30 min · 12 segments
Can a backpack made from ocean-bound plastic become a global accessories brand? In this episode, Kathrin Melchior of Got Bag shares how thoughtful product development, customer insights, and…
Kathrin MelchiorGuestEmily BlumenthalHost
I mean, you know, for such a big company working on so many countries, you can tell that different countries have different characters.

You know, for example, super easy, but you know the Spanish country, they'll be, "Oh, we need colors, you know.

We need red and blue." And then the German market's like, "Oh, can we get beige and dark blue," you know?

You know, the German market, they are more classy, let's say, you know? And of course, you have, you know, that thinking, and then you have a portfolio and you kind of think of all the markets and different needs, you know? Absolutely.

I mean, you know, for such a big company working on so many countries, you can tell that different countries have different characters.

You know, for example, super easy, but you know the Spanish country, they'll be, "Oh, we need colors, you know.

We need red and blue." And then the German market's like, "Oh, can we get beige and dark blue," you know?

You know, the German market, they are more classy, let's say, you know? And of course, you have, you know, that thinking, and then you have a portfolio and you kind of think of all the markets and different needs, you know? Absolutely.
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