Pricing

And for her, it's a fight every single year.

And so while I've told her, I was like, hey, you should absolutely go ahead and like, Folks on Rakuten, they have much better pricing, or much better deals, I should say.

She's been very focused in on the advantage shopping portal, even though she knows she's not getting as much value, especially, I'm sure you have the data to back this up, or have seen it over the years, but American has started paying a lot less over the last few years than they were just, I'd say, two to three years ago.

Certain things that were 5x back then, two or three years ago, are like 1.5x right now, which is unfortunate.

And so there's a lot of data to ingest with that.

We're obviously ingesting tons of data for shopping portals and card linked offers and card benefits.

We want to get pricing information from lots of retailers so that we can overlay all of that for you.

So that SafeWise is basically the last place you go once you've decided what you want to buy, right? Again, we're not pushing you on buying anything.

That's a statement that can cost you thousands of dollars in income, especially when you're absolutely convinced that it's true.

But what if the person who's uncomfortable with your pricing isn't your client? What if it's you? So today we're talking about how your own money story can masquerade as knowing your market and why you need to stop making financial decisions for clients who haven't even had a chance to say yes.

It's all here for you in this

episode.

Let's dive in.

Welcome to The Money Coach, where money feminist Kendall Summerhawk challenges the money rules handed to women.

You'll discover the bankable beliefs and pricing decisions that separate women who chase revenue from women who create real profit, while sharpening the coaching skills that define a masterful coach.

Hello, beautiful soul, and welcome back to the podcast.

I like Michael Wilson, but we'll get to that a little further on.

So let's talk a little bit about, we just talked about QB pricing, so paying up or punting there.

Let's talk about how the top 1% are using their flex spot.

So what position is typically making up this flex spot? The optimal position is running back based on what we've seen so far.

And you can even go, you know, this is kind of the inverse of what we just looked at, where if you want six plus plays that are under 10% owned, that's basically just fading chalk, right? But up here in the middle, plays under 10%, if you want to get between two and four, that'll basically get you...

you know two to three chalk guys and then maybe a couple of those those really lower owned guys like we were talking jeremy bernard ted hurst like they fit into this bucket here of uh plays under 10 so i would say somewhere in this two to four range is what popped out to me

One other kind of pricing and ownership note is a sub-10% running back or wide receiver and even tight ends a lot different than a sub-10% quarterback.

Generally on a slate, you're going to have three to four quarterbacks, maybe over 10%.

I also think there's the factor of the price of a back-to-back is not always...

I think this is another edge that I like to find, which is pricing the back-to-back in the three game and four nights better than the standard.

That home court advantage and then player ratings.

If you can get those things...

Yeah.

Because I think with a country like the United States, the other thing that gets brought up is the pricing for the premium product itself.

And a lot of the major labels feel like, hey, streaming should be priced higher.

How do you feel about that?

That is an unbelievable value.

But the market dynamics are very different than streaming video.

Because we all share the same music catalog, pricing works differently.

So do I think there's more room? to for people to pay more i don't know any other service that's so fundamental to our daily life as music and it's you know you use it all the time 11.99 is an insane value or the the family plan or whatever 1999 or whatever it is now it's an insane value

Lots of views, but no add to carts.

Your product page, pricing, or the expectations set by your video might be the issue.

Lots of add to carts, but no sales.

Look at your price or your checkout experience.

We love to position again up and down the East Coast mostly.

Most of those flights are falling in that 4.5K economy, one way per person pricing.

We'll even splurge sometimes and fly the 9K business class or first class flight on American because, hey, it's only 9,000 points.

That's really not a bad deal.

Mm-hmm.

What makes, you know, explain to me how pricing works.

So if a company doesn't have, it doesn't have that process, they'll just go to, uh, ChatGPT or something, or Claude, and essentially work with it to define that process.

That's kind of where it starts.