Sep 23, 2026 · 55 min · 18 segments
This week Caleb is joined by Sara Westman, owner of Kitfox Designs, maker of the nicest custom patches in the firearms industry. Sara and Caleb discuss how rad she is, and the fact that she has…
Sara WestmanGuestCaleb GiddingsHost
I'm certain that I just sold them through the website, but by dropping the link in the patch group and then people got... really just wildly upset that there were only 20 and i'm like well the patch group rules are when something's numbered you don't reproduce it so there will never be another one in made at least by me uh exactly like the ones that i released back in 2017 through 2019 um because they were all numbered patches and so that drives up the value i had a The Mark 18 patch, the last I was notified, it was like almost $500 for one in the secondary market.
I haven't played in that part of the game in a really, really long time just because companies started noticing me.
In 2020, it was when companies were more and more like, oh, hey, we should actually seriously consider handing these out.
I don't know the right word to describe this because I just finished up with a really hard back day.
And so my brain is not firing up properly, but people at companies for marketing purposes will drop like $10 on a shitty t-shirt or they'll drop $10 to like costs on a shitty embroidered hat, but they won't pay the five or so dollars that it costs to to manufacture these patches, these patches end up on panels like what you have behind your monitor.
And I can guarantee you if it's shitty, if you're anything like me, You're not wearing it.
many hats are on the floor in my closet because I get gun hats at every, like we have a million gun hats, right? And I have a
picture of your closet when we're done with this because I need to make a blog, like pushing this concept out.
It's a conversation I have with every onboarding client because I'm like, look, In your head, you have money set aside for hats, but those like respectfully, and I've told some of my consulting clients, I'm like, that hat is trash.
I'm certain that I just sold them through the website, but by dropping the link in the patch group and then people got... really just wildly upset that there were only 20 and i'm like well the patch group rules are when something's numbered you don't reproduce it so there will never be another one in made at least by me uh exactly like the ones that i released back in 2017 through 2019 um because they were all numbered patches and so that drives up the value i had a The Mark 18 patch, the last I was notified, it was like almost $500 for one in the secondary market.
I haven't played in that part of the game in a really, really long time just because companies started noticing me.
In 2020, it was when companies were more and more like, oh, hey, we should actually seriously consider handing these out.
I don't know the right word to describe this because I just finished up with a really hard back day.
And so my brain is not firing up properly, but people at companies for marketing purposes will drop like $10 on a shitty t-shirt or they'll drop $10 to like costs on a shitty embroidered hat, but they won't pay the five or so dollars that it costs to to manufacture these patches, these patches end up on panels like what you have behind your monitor.
And I can guarantee you if it's shitty, if you're anything like me, You're not wearing it.
many hats are on the floor in my closet because I get gun hats at every, like we have a million gun hats, right? And I have a
picture of your closet when we're done with this because I need to make a blog, like pushing this concept out.
It's a conversation I have with every onboarding client because I'm like, look, In your head, you have money set aside for hats, but those like respectfully, and I've told some of my consulting clients, I'm like, that hat is trash.
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