Beretta Holding S.p.A.

I love it.

The first rimfire... purchase I made was the Cabela's Beretta Neos for, I believe, about $249.

That'd be the first gun I sold, too, because I just hated the balance of my hand.

It looked so gay, I just questioned my sexuality.

The tan grips.

No, I don't think so.

Tell us about that Beretta Jaguar.

How is it? She kind of slowed

So whether you're driving or walking, you're going to get the best of Phil Graham here.

I was in a room with the owner of Beretta, the largest firearms company in the world, Enzo Ferrari's grandson, right the whole way through to other titans in Italian industry and also individuals from Finland.

Australia, Canada, all doing amazing things in their own industry.

And I suppose I want to open up with How do you get into rooms like that? How do you actually hold conversation with individuals that are doing billions or millions, et cetera? The first thing to realize is that they're all fucking human beings, okay? That's the first thing to realize.

And success is on your terms, it's not on somebody else's terms.

I have people in the room here that are doing billions a year, but they've inherited a family business that's been 500 years of age.

Beretta's 500 years of age this year.

Right.

Hypothetical out there, you know, like, Hey, if you're, you know, you got a strict, you know, no guns allowed on this property or whatever.

Well, usually it's like a Beretta M nine or something that they have.

And I guess that just means specifically a Beretta M nine and I'm carrying a Glock 19.

So I guess that doesn't apply to me.

No,

It must've scared the shit out of Scott.

And so he stops the van and then he had his, his Beretta shotgun.

And it had single slug, single slugs to do the same thing, to shoot the engine, shoot the car.

So disable the vehicle.

Civilian spending on guns surpasses even what the U.S. military spends on its troops, an astonishing benchmark for the most heavily funded, globally deployed army on the planet.

In the simplest terms, the American civilian market is the most coveted and lucrative prize for gun manufacturers and dealers anywhere.

Even as state and federal regulations tighten, the U.S. remains by global standards the most accessible consumer firearms market, where purchases are the most frequent, markups are the highest, and margins are the richest.

Any gunmaker that captures a fraction of this market earns more than they would from any government, military, or law enforcement contract.

But the gun business is unlike any other.

The retail side is ruled by old school relationships and word of mouth.

There's no data, standardized benchmarks, rating aggregators, price trackers, and little literature from even the manufacturers themselves.

The information that does exist is anecdotal and scattered across niche forums, publications, and YouTube videos.

Exactly.

And I do like the first gun that he gets is a Beretta M 92, which is basically the gun that the samurai edge is based off of.

So, yeah, I mean, yeah, we, we pretty much get a game accurate.

Not, it's not a samurai edge.

And then after that, all your subsequent shots, it's single action only.

Many of these also, although not all, will have no manual safety, like a SIG 226, 229, although a Beretta still will have, unless you get a decocker-only model, will have a manual safety.

But these are generally carried safety off, even if it has a safety.

They'll generally be carried hammer-down safety off, gun on fire, which means that when you pull the gun out, there's no manual safety to mess with to make the gun go off.

They also have two different trigger pulls, a long heavy on your first and then generally a good light crisp on your subsequent trigger pulls.

But again, legendary ones.

These are Beretta 92 and the SIG 226s.

Lastly, in a big chunk of the market is Striker Fired.

I just don't care about it.

But when I'm taking my $3,000 brownie out there or my Beretta that's pretty expensive, I get a little bit anal about that.

So I prefer having an old beater just to take out.

Spud said Filson leggings are good.