Why Your Content Gets Likes But No Patients | GYC Podcast 385

Actually, tell me, how do you think about, let's go straight into it.

Good segue there.

How do you or your team think about that timely content? Are there any triggers that you use or do you reflect back on your day, look back through Clinico, patients that come to mind or stand out? How do you guys think about that sort of the content?

Yeah, I think that we just had a team meet on this, but the easiest stuff is a real-life case review.

Because likely someone watching will say, oh, that sounds like me.

And my feeling when I was looking at our page was there probably wasn't enough of that.

It's just like, what's topical? What are you treating? What injuries are you seeing? And they might not be the most popular reels.

Like they might not be the reels that go 1,000, 10,000, 20,000.

But there might be five people who have that exact thing.

and they could turn into a patient.

So I think that's an easy version for most clinicians because you can pull up Clinico, look at the diary and go, oh, that'd be something to talk about.

Yeah, I think about clinic owners or practitioners who think, oh, what am I supposed to post on? Who did you see today? What conversations did you have today? And actually, it's funny you mentioned that.

I just watched the Alex Hormozy YouTube clip.

I was sitting in my indoor trainer on the bike, getting a sweat up, training for the Port Macquarie Half Ironman in two weeks.

And I was watching Hormozy and he said his highest reaching videos, the ones with the highest views, have generated the least amount of business for him yeah yeah they go viral and get millions of views blah blah and the ones that generate the most revenue are super niche and don't get the views or the viral stats but they speak to a particular avatar at that moment and it resonates

That's what I'm picking up at the moment from Gary Vee, from Taki Moore, from Alex Hermosi.

It's the really dirty, unpolished content.

It's just like, this is the content that's actually converting to customers.

That's interesting.

Do you see, like in real life, do you see clinics, whether it's yours or clinics that you coach, actually see results from this stuff? Because it's all well and good to say you should post about your day in clinic, but does it translate to inquiries or conversations or what is the, what is the outcome?

Clinics that are doing it best are talking about a niche.

So it has to be specific, like a specific injury or a specific person with a specific injury.

So a nurse with foot pain or a tradie with shoulder pain or a runner with knee pain.

The other big shift in socials I'm seeing is even two years ago, it would be like icky to sell in your content.

The shift I'm seeing is you should be at least have a call to action in every piece of content.