Good Folks, Doing Good Work Cast
Oct 1, 2026 · 45 min · 12 segments
In this episode, I sat down with Jennifer Staunton to discuss the impact of small and large donations, as well as the importance of long-term partnerships, and innovative programs like school and…
Jennifer StauntonGuestLukeHostSo something I think about often when we talk about nonprofits is...
There's this perspective that big equals better.
These splashy moments, these large donations, the big check, you know, the oversized check.
That's what we think of when we think of working with nonprofits.
But I saw a story a while back and it was somebody working with Rural Farmers.
I think it was like an Africa thing.
And they don't have lights in their house.
Right.
And so we had spent so much money trying to figure out how do we get electrical infrastructure into these rural places when the actual solution was a plastic water bottle that like reflects light that caused like nothing almost.
And so I think about that often when I think about nonprofit work.
And I'm curious, do you come across folks that think that doing something meaningful equals big dollar amounts?
As Marcella said in your last discussion, we're a small to medium-sized nonprofit.
I do think there's a misconception that there's sort of a barrier to entry, especially in the roaster community.
The last few years have been volatile, and so we understand that it can feel like one more thing, you know, one more expense that maybe feels out of reach for folks.
We've seen that in the nonprofit world, the philanthropy sector in the last decade, that sustaining gifts of even $10 or less every month are really what is driving a lot of nonprofits, especially of our size.
It seems like Cliche to say, like, no gift is too small, but it really is true.
You mentioned size and being a small, medium nonprofit.
I think Marcella mentioned that in her episode as well.
I don't have a concept.
What is a big nonprofit? What does it mean to be a small nonprofit? Is it the amount of money you're managing? Is it the amount of people that you're impacting? Is it your staff? What is a nonprofit size range? Give us some context there.
So something I think about often when we talk about nonprofits is...
There's this perspective that big equals better.
These splashy moments, these large donations, the big check, you know, the oversized check.
That's what we think of when we think of working with nonprofits.
But I saw a story a while back and it was somebody working with Rural Farmers.
I think it was like an Africa thing.
And they don't have lights in their house.
Right.
And so we had spent so much money trying to figure out how do we get electrical infrastructure into these rural places when the actual solution was a plastic water bottle that like reflects light that caused like nothing almost.
And so I think about that often when I think about nonprofit work.
And I'm curious, do you come across folks that think that doing something meaningful equals big dollar amounts?
As Marcella said in your last discussion, we're a small to medium-sized nonprofit.
I do think there's a misconception that there's sort of a barrier to entry, especially in the roaster community.
The last few years have been volatile, and so we understand that it can feel like one more thing, you know, one more expense that maybe feels out of reach for folks.
We've seen that in the nonprofit world, the philanthropy sector in the last decade, that sustaining gifts of even $10 or less every month are really what is driving a lot of nonprofits, especially of our size.
It seems like Cliche to say, like, no gift is too small, but it really is true.
You mentioned size and being a small, medium nonprofit.
I think Marcella mentioned that in her episode as well.
I don't have a concept.
What is a big nonprofit? What does it mean to be a small nonprofit? Is it the amount of money you're managing? Is it the amount of people that you're impacting? Is it your staff? What is a nonprofit size range? Give us some context there.
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