What about for the businesses that are donating? Has there been any outcomes or perhaps any learnings that they have brought to you and said, wow, this has changed how we buy coffee or it's changed how we think about nonprofit partnerships?

I really love the partners who have come to the programs with us, taken the time to meet the folks and see the impact that they're having.

And it motivates them to help more and to be more connected to the farmers.

Many of these organizations have traveled to origin many times.

And traveling on a buying trip is much different than buying.

Going to the farms, meeting the family members, seeing these gardens, seeing their homes, meeting their community members.

It's just a different level of engagement.

Is there a story that you just can't shake?