FS Brew- Insurtech and insurance in the Middle East
Jun 16, 2026 · 13 min · 6 segments
Marsh Launches Coverpro.ae for UAE SMEs + Global Insurtech Funding Surges on AIIn this episode of FS Brew: News with Analysis, the hosts discuss Marsh UAE’s launch of CoverPro.ae, a new retail website…
Renjit PhilipHost
Vidya VeerapandianHostIt's called coverpro.ae. It's specifically for the needs of the small and medium enterprises.
It's a very interesting shift from a large broker like Marsh, who have typically focused on commercial, especially when it comes to commercial lines, more on the corporate side, never so much on the direct strategy.
So this feels like a new shift, maybe towards a digital first or for distribution to tackle a big market like UAE when it comes to SME businesses.
I think there's a target, right? I think 1 million SMEs or something by 2030, which the government had forward.
sense.
So they're clearly shifting from being advisory only brokerage to being digitally available for the customers from a distribution point of view.
I think it obviously makes sense to expand their portfolio, go a little bit to smaller businesses.
They've been focused on larger benefits businesses, employee benefits businesses for a while now.
We spoke about it before in a recording this, how do they market it? Typically we don't see March advertising and so on.
So it'll be good to see how they approach this from a customer engagement point of view.
It's called coverpro.ae. It's specifically for the needs of the small and medium enterprises.
It's a very interesting shift from a large broker like Marsh, who have typically focused on commercial, especially when it comes to commercial lines, more on the corporate side, never so much on the direct strategy.
So this feels like a new shift, maybe towards a digital first or for distribution to tackle a big market like UAE when it comes to SME businesses.
I think there's a target, right? I think 1 million SMEs or something by 2030, which the government had forward.
sense.
So they're clearly shifting from being advisory only brokerage to being digitally available for the customers from a distribution point of view.
I think it obviously makes sense to expand their portfolio, go a little bit to smaller businesses.
They've been focused on larger benefits businesses, employee benefits businesses for a while now.
We spoke about it before in a recording this, how do they market it? Typically we don't see March advertising and so on.
So it'll be good to see how they approach this from a customer engagement point of view.
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