Real Estate Marketing with Chris Smith

You hit all the things I want to talk about here.

So we'll take a deeper dive into each one of those for as much time as we have here.

You know, it's funny.

It's almost like you looked at the notes on my paper here, because one of the things I was going to say is that I would argue that That most agents don't have a solid value proposition.

They don't really know what their value proposition is.

And the public doesn't think very highly of us.

They think that between the Internet and AI, they don't need us.

And that...

Things like giving feedback on listings, you know, listings aren't selling themselves anymore.

So it's not enough to just do the job.

We have to tell our clients that we did the job.

And that's why Beacon intrigues me so much.

So talk about that for a second.

You know, listings aren't selling themselves anymore.

Why is it so important to have this feedback system?

Well, you mentioned unique value proposition, unique selling proposition.

You're right.

Most agents don't have a way to quantify that.

So they think of it as maybe number of homes sold, number of five-star reviews.

But I've asked a thousand or more agents, what makes you different? What makes you unique? And it's like, they all just say service.

I'm obsessed with my clients.

I take great care of them.

And that's not a differentiator amongst top agents.

It's a commonality.

So I'll give you an example of an agent I work here with in Orlando, the Nickley Group.