Answer Engine Optimization

Oh, E O O E O is about answering questions.

No, a E O. AEO answering questions so that just like you said, this is what I'm doing.

This is what I want.

I'm looking for this.

And so it's not SEO anymore.

It's I think AEO.

Yeah, AEO.

And so anyway, so he was saying, do your blogs, take your videos and turn them into a blog, take the transcript and repurpose them.

So what happens when the audience you most need to convince actually isn't a person? So my guest today is Jason Barnard, founder of Kalicube and the inventor of the Kalicube Framework.

Jason coined the term answer engine optimization back in 2017, years before ChatGPT, and his platform now tracks 25 billion data points across 73 million brand profiles.

He spent about 14 years, half his career in digital marketing, working out how to tell a story to a machine so it repeats back to you correctly.

Jason, welcome to the show.

There is one other like really geeky but helpful thing that I've been thinking about a lot, and that is the prompt problem.

The prompt problem is the misalignment with the prompts that companies track to measure their AEO and the actual prompts their prospects are using with the answer engine.

That's a huge problem, right?

The first thing I will do now that we're recording is mention that Matt's late.

Now at OpenAI, they call this your money, your life.

So when OpenAI issues a your money, your life recommendation, that could be health, that's cancer, that's not cancer, it could be software, buy agent force instead of buying UiPath, they tune differently.

And I say tune differently because so many people in AEO, they talk as if all the models are doing is pattern matching.

And for some use cases, that's true.

and we're gonna help with that.

And then our friend Ruan from Splashdash is also gonna do a breakout all about AEO optimization.

That one's going to be really good.

And then back on the main stage, I told you it's a fully immersive.

Yeah.

So with Wednesday, we're really looking at what I'm going to call from prompt to published.

This is AI content workflows and agents and things within the AEO tool in HubSpot, within your AI tool of choice.

How you can get your whole team creating content efficiently.

That is so smart.

And that structured, clean data is even more critical now with AEO or answer engine optimization.

Oh, absolutely.

Because AI search engines don't just list blue links anymore.

Now it's GEO.

Now it's AEO.

And it's just going to continue to evolve.

And it is the organizations out there that are sharing information.

Because guess what? The members of Congress or your state house may or may not be looking at the issues online, but the staffers sure are.

And where they're going is they're probably doing the same thing that we were talking about earlier.

They're going to their AI and saying, what do credit unions think about this? And if your association isn't active and In telling the story in a way that's picked up through meta tagging and everything that we know about in the communications industry to make sure you're showing up in the AEO and the GEO as well as SEO search, you're missing an opportunity.

So I think a lot of associations are evolving that way.

So again, if free traffic is what you seek, you want to do these in addition to the previous three.

So long-term play number one is SEO and AEO.

SEO is search engine optimization.

AEO is answer engine optimization, which basically means ranking high inside of the LLMs like ChatGPT, like Gemini, like Claude.

So what you want to do here is on your site, might sound obvious, but start a blog.

Now, this is where things get really important because let's just say I owned a surfboard store.

So instead, the type of content that I create and that I would like to see you create is based around buying search terms.

For example, Black Friday surfboard deals for year, top 10 surfboards for beginners, things that when people find will actually lead to them placing orders because we don't just want traffic, we want traffic that converts.