Answer Engine Optimization
149
MENTIONS
36
EPISODES
35
PODCASTS
Search complete. 149 mentions across 36 episodes found for "Answer Engine Optimization".
Nov 3, 2026
Adam RoachGUEST
Number two, I'm going to go maybe on the flip side of that.
Adam RoachGUEST
We've all heard of SEO, search engine optimization, right? And now we have AEO.
Adam RoachGUEST
AEO is answer engine optimization, right? And when you think about answer engine optimization, it is exactly what it sounds like, is are you, said coach, being optimized in the space of AI, right? So if I go type systems coach, does Carl come up? If I go type in something specific about that, you're vertical, right? You're vertical of coaching.
Adam RoachGUEST
Do you come up in an answer engine optimization search? I don't know what the percentages are, but at the end of the day, people are going to GPT, which is not my cup of tea anymore.
Adam RoachGUEST
However, they are going to GPT.
Benjamin ShapiroADVERTISER
720 job
Benjamin ShapiroHOST
postings were opened in the last 12 months carrying GEO or AEO in the title.
Benjamin ShapiroHOST
Roles like GEO manager didn't exist two years ago, and one in five SEO job listings now ask for those AEO or GEO skills.
Benjamin ShapiroHOST
So if you're an SEO, the title of your next job is being renamed.
Benjamin ShapiroHOST
Searches for legacy job titles make the SEO field looks like it's shrinking, while those same skills are being required for GEO and AEO and even PR jobs.
Benjamin ShapiroHOST
So are there actually fewer SEO jobs or just different ones? I'm Benjamin Shapiro, and joining me today is Tyson Stockton, co-founder and COO of Previsible, the AI discovery agency helping brands navigate the changing search landscape.
Benjamin ShapiroHOST
And today, Tyson's going to explain why the SEO industry is changing, not shrinking.
5 MINS LATER
Tyson StocktonGUEST
It's a similar game.
Alexis GajewskiHOST
Written by Aaron Hallstrom, October 23, 2026.
Alexis GajewskiHOST
Published to marketing.endeavoredge.com. Training journalists on SEO and AEO taught Aaron that writing for your readers and optimizing for search and answer engines are at the same job.
Alexis GajewskiHOST
Here's why that matters to marketers and how to put it to work.
Alexis GajewskiHOST
Let's get into it.
Alexis GajewskiHOST
Writing for your busy readers is optimizing for search and answer engines.
Alexis GajewskiHOST
Here's why that matters to marketers and how to make it work for you.
Alexis GajewskiHOST
Why do journalists resist writing for engines? One of the things Erin hears most when she trains journalists on search engine optimization, SEO, and answer engine optimization, AEO, is, I don't want to write for an engine.
Alexis GajewskiHOST
I want to write for my readers.
Josh MaraneyHOST
When we speak about digital marketing, we speak about everything.
Josh MaraneyHOST
We're speaking about SEO, we speak about paid ads, we speak about social ads, we're speaking about AEO, answer engine optimization and everything.
Josh MaraneyHOST
So many times I see it with people that I deal with, with staff, with clients.
Josh MaraneyHOST
A thing that gets in the way of everything is vagueness.
Artificial IntelligenceNARRATOR
2.
Artificial IntelligenceNARRATOR
CO alongside GEO and AEO.
Artificial IntelligenceNARRATOR
The way people search online has changed with conversational AI involving both research and recommendation in place of the search listings of old, increasingly becoming the norm.
Artificial IntelligenceNARRATOR
In the time ahead, one will likely see CO coexisting with Generative Engine Optimization, GEO, and Answer Engine Optimization, AEO.
Artificial IntelligenceNARRATOR
This will help one obtain access to well-structured and pertinent content providing specific answers to queries, which will naturally carry enhanced credibility.
Artificial IntelligenceNARRATOR
Brands will earn greater respectability with this kind of content, especially if it gets cited by credible publications.
speaker_0UNKNOWN
AOD coded
Gary CrosseyHOST
Hello there, lovely listeners, and welcome back to AEO Decoded.
Gary CrosseyHOST
I am Gary Crossey.
Gary CrosseyHOST
Recently, I was looking forward to a seven-day workshop in Highlands, North Carolina, a couple of hours from me.
Gary CrosseyHOST
And here I am talking to you about clear website information for a living.
Gary CrosseyHOST
and I still manage to get bamboozled.
Gary CrosseyHOST
That kind of gap is exactly what I look for on my clients' websites, and it matters for AEO too.
Gary CrosseyHOST
When someone asks an AI assistant for help, the assistant looks for clear, specific facts.
Emilee ChristiansonHOST
here.
Emilee ChristiansonHOST
So, dear listener, you have heard us talk about AI, AEO, search before.
Emilee ChristiansonHOST
However, it changes every day, it feels like.
Emilee ChristiansonHOST
And the last time we talked about this is probably only maybe half relevant.
Madison BrudiGUEST
Yeah.
Madison BrudiGUEST
So
Emilee ChristiansonHOST
what is or has the definition of AEO changed in the last six months? How would we currently define answer engine optimization in today's market?
Madison BrudiGUEST
I think that the definition hasn't changed a ton.
BlessingGUEST
It just answers your question at the top about AI, right? So we're moving away from SEO.
BlessingGUEST
to AEO, which is Answer Engine Optimization.
BlessingGUEST
So ChatGTT and Google AI are just answering people's questions and recommending people based on the algorithm.
BlessingGUEST
So it's no longer about being number one.
Eric SiuHOST
So it's just like, it's just doing it now.
Eric SiuHOST
And, and I'm just like, well, how do you get listed for these? You're going to have to do more AEO.
Eric SiuHOST
You're going to have to do more SEO.
Eric SiuHOST
It hasn't changed.
Eric SiuHOST
Okay.
Eric SiuHOST
Metamuse, you have Instinct, you have Grokbot, you have OpenAI Dots.
Eric SiuHOST
And this is just the next surface for AEO SEO.
Neil PatelHOST
Yeah.
Bryan C. MillsHOST
being found by AI Answers, not just by Google, taught as concrete actions you can take this week.
Bryan C. MillsHOST
On the question line, an agency cold calls an organization with a $1,500 a month SEO, GEO, or AEO retainer for a guaranteed placement, and we provide an evidence-based answer.
Bryan C. MillsHOST
From there, we'll move to the tool minute, the myth, the quick win, and today's worksheet.
Bryan C. MillsHOST
Here's what's changed, and it's the biggest shift in this entire season.
9 MINS LATER
Bryan C. MillsHOST
Being found by the answer engines.
Bryan C. MillsHOST
Generative Engine Optimization, GEO, and there's some other names you might see out there.
Bryan C. MillsHOST
AEO, which is Answers Engine Optimization.
Bryan C. MillsHOST
LLMO, Language Learning Model Optimization.
26 more episodes mention Answer Engine Optimization.
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