May 1, 2026 · 47 min · 12 segments
One bad decision can kill your company. Not in theory — in real life. In this episode of Founder to Founder, I sit down with Rick Citron — startup attorney with 50+ years of experience who has…
I see deals all the time where there's important information which isn't disclosed up front and it comes out later.
If they don't, you don't have to worry about spending hundreds of thousands of dollars in accountant's time and attorney's time and your staff's time trying to put a deal together that isn't going to happen.
I will then boil down to the five or six things that I think could make or break the deal, go over it with my client.
When he goes to a buyer, he's going to take those five or six points, say, boom, boom, boom, boom.
Are we aligned? And if they say, yes, we are, then we start the negotiating process.
I see deals all the time where there's important information which isn't disclosed up front and it comes out later.
If they don't, you don't have to worry about spending hundreds of thousands of dollars in accountant's time and attorney's time and your staff's time trying to put a deal together that isn't going to happen.
I will then boil down to the five or six things that I think could make or break the deal, go over it with my client.
When he goes to a buyer, he's going to take those five or six points, say, boom, boom, boom, boom.
Are we aligned? And if they say, yes, we are, then we start the negotiating process.
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