EMT #68 with Zaadia Spencer - Turning Event Conversations Into Content That Keeps Working

So with that intro, tell us sort of what you're seeing in terms of how the events industry is starting to evolve a little bit, maybe away from the more static type of a setup and into more interactive.

I mean, I think for me, I think a lot of people are starting to maybe like think about the psychology more behind things.

And at the end of the day, the more senses I think that you can.

engage in a person on the show floor, the more impact you'll make on them.

So if you just have some plain, like a banner with the wall of text, someone walking by, that's not going to really catch their eye or, you know what I mean? Unless they were looking for your boo specifically, maybe they'd come walk over because of that.

But like, if you want to get other people that maybe don't know they need you, What are you really doing to just even just get their attention? We're not even getting into all the other strategies just to bring their eyes towards your booth.

Like, what are you doing? So a lot of people are maybe trying games or something that people can touch themselves and kind of explore on their own without having to worry about talking to a salesperson in your booth or whatever can lower resistance.

And I think people are starting to look for new ways to do things.

And that's, I think, what's really interesting to me.

At the end of the day, I think a lot of the brands are starting to realize, too, that whatever happens on the show floor, it shouldn't only be there.

So when you have interactive tech, especially something that people can take home or share with other people, that just makes, it compounds the type of engagement that you're getting.

And people, when you can share something really quick, you know how we all are.

I'm sending reels to my husband all day.

I drive him crazy.

So I can share something really quick.

Yeah.

You know what I mean? Like, Hey, look at this cool thing.

I saw like that, just that aspect.

I feel like people want that.

And I think brands are starting to realize that and trying to find ways to make that feeling happen on the show floor.

I don't know, Brendan, I feel like you may have once or twice banged that similar drum about creation of content and cheering about being on the show.

Yeah, maybe.

I might have said that once or twice.

People are coming to this show going, oh, Brendan's on here again? Because all he's going to talk about is, why aren't you doing content? Right.

No, but seriously, I think that a lot of people don't realize like how much that helps.