So with that intro, tell us sort of what you're seeing in terms of how the events industry is starting to evolve a little bit, maybe away from the more static type of a setup and into more interactive.

I mean, I think for me, I think a lot of people are starting to maybe like think about the psychology more behind things.

And at the end of the day, the more senses I think that you can.

engage in a person on the show floor, the more impact you'll make on them.

So if you just have some plain, like a banner with the wall of text, someone walking by, that's not going to really catch their eye or, you know what I mean? Unless they were looking for your boo specifically, maybe they'd come walk over because of that.

But like, if you want to get other people that maybe don't know they need you, What are you really doing to just even just get their attention? We're not even getting into all the other strategies just to bring their eyes towards your booth.

Like, what are you doing? So a lot of people are maybe trying games or something that people can touch themselves and kind of explore on their own without having to worry about talking to a salesperson in your booth or whatever can lower resistance.

And so I think that that's where sometimes the, the, You know, you guys are doing it the right way where it's like, you know, everybody's together starting a journey together to make sure that, you know, it just goes back to what's what is the return? What are you going to get out of it? And the more you do that on the front end, I think the better you're going to get on the back end.