Aug 27, 2026 · 31 min · 11 segments
Interview with Benhamin Behrooz, who is the Founder and CEO of Branding Los Angeles, Branding Aloha, Branding Texas, Branding Miami, and Branding New York. Alongside President Joella Hopkins, he helps…
You want to avoid group think, because you want to hear other people's perspectives.
You just don't want to hear everyone just parroting what you said, because that just doesn't, uh, well, very often goes nowhere.
But if you hear other people's viewpoints, like I say, you don't have to agree with everyone's, but you just want to hear different viewpoints.
You, you may learn something, so, uh, and some things that can help the, help the brand grow.
Some of my, some of my team members, uh, initially they took it weird, and I said, "We're all different.
So the more different we are, the different colors, shapes, sizes, the perspective we have, where we grew up, that's I think the unique thing about our company.
So- The, a business that you're able to bring on in California is much different than a business in New York.
Texas, you can't get them off the phone because they just wanna hear everything, but they're slow when they talk.
You want to avoid group think, because you want to hear other people's perspectives.
You just don't want to hear everyone just parroting what you said, because that just doesn't, uh, well, very often goes nowhere.
But if you hear other people's viewpoints, like I say, you don't have to agree with everyone's, but you just want to hear different viewpoints.
You, you may learn something, so, uh, and some things that can help the, help the brand grow.
Some of my, some of my team members, uh, initially they took it weird, and I said, "We're all different.
So the more different we are, the different colors, shapes, sizes, the perspective we have, where we grew up, that's I think the unique thing about our company.
So- The, a business that you're able to bring on in California is much different than a business in New York.
Texas, you can't get them off the phone because they just wanna hear everything, but they're slow when they talk.
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