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Embedded Insiders

Embedded Insiders

Next Gen Device Design & The Current State of SDVs

Sep 17, 2026 · 35 min · 7 segments

Send us Fan Mail In this episode of Embedded Insiders, Silicon Labs CTO Daniel Cooley dives into next-gen device design. Specifically, we discuss the…

Send us Fan Mail In this episode of Embedded Insiders, Silicon Labs CTO Daniel Cooley dives into next-gen device design. Specifically, we discuss the significant design shifts for connected devices, the important system-level decisions engineers need to get right early in the design process, and how Silicon Labs helps reduce design complexity. Next, Rich and Andrew Hunter, a Senior Vice President with Infineon Technologies, discuss the current state of software-defined vehicles (SDVs). Although plenty of predictions and trends surround the technology, it may not be progressing as fast as some expect. For more information, visit embeddedcomputing.com

Send us Fan Mail In this episode of Embedded Insiders, Silicon Labs CTO Daniel Cooley dives into next-gen device design. Specifically, we discuss the…

Top entities: Silicon Labs×12 Electric vehicle×8 Ford Motor Company×4 Internet of things×6 Anaheim×2

Spotify Apple Podcasts YouTube Amazon Music Website

Speakers: Daniel CooleyGuestAndrew HunterGuestRich NassTiara OliverHostKen BriodaghHost

Show signals: SuitabilitySafeBiasNot politicalAudience≈94k followers

Hosts Preview Embedded World1:22 – 6:34

N

NarratorNarrator

1:22

Hello, everyone, and welcome

Tiara OliverHost

1:23

back to the Embedded Insiders podcast.

Tiara OliverHost

1:26

I am Assistant Managing Editor Tiara Oliver, and I'm joined with our Editor-in-Chief, Ken Briota.

Ken BriodaghHost

1:33

Hello, as always, Tiara.

Ken BriodaghHost

1:35

How is your day?

Tiara OliverHost

1:38

Going pretty good so far.

Tiara OliverHost

1:39

I'm trying to talk louder on the podcast because I noticed that my voice always sounds so low and yours is like always much higher.

Tiara OliverHost

1:48

So

Ken BriodaghHost

1:48

I'm like...

Ken BriodaghHost

1:49

Listen, there are two broad ASMR theories, and we are clearly on opposite ends of the spectrum for all of our listeners who we are putting to sleep daily, I assume.

Tiara OliverHost

2:01

You know, that's right.

Tiara OliverHost

2:02

We're reaching both sides of the ASMR spectrum.

Ken BriodaghHost

2:06

That's right.

Ken BriodaghHost

2:06

That's right.

Ken BriodaghHost

2:07

Hey, I'm just happy that I can sit here with my window open in my office and not be slowly deafened by 8000 lawnmowers and chainsaws for the first time in what feels like a decade.

Ken BriodaghHost

2:19

It's just nice outside.

Tiara OliverHost

2:23

I know, we're always talking about the weather.

Tiara OliverHost

2:26

I'm almost to the nice, cool weather over here.

Tiara OliverHost

2:29

We're still in the 90s.

Ken BriodaghHost

2:31

I was going to say, that's got to be...

Ken BriodaghHost

2:34

That's like relative to what is this cool weather supposedly coming for you?

Tiara OliverHost

2:42

We never know.

Tiara OliverHost

2:43

Just one day it hits and it's like, well, there it is.

Tiara OliverHost

2:45

Thank

Ken BriodaghHost

2:46

goodness.

Silicon LabsCompanySemiconductor manufacturing company
98%12 mentions
Electric vehicleEntityAutomotive class
95%8 mentions
Ford Motor CompanyCompanyAutomobile manufacturer
91%4 mentions
Internet of thingsEntityField of study
88%6 mentions
AnaheimCityCity in California
84%2 mentions
EuropeContinentContinent
80%4 mentions
ASMREntity
77%3 mentions
Infineon TechnologiesCompanySemiconductor manufacturing company
73%9 mentions
EthernetEntityIP
70%2 mentions
TeslaCompanyAutomotive company
66%2 mentions
Wi-FiEntity
63%2 mentions
CaliforniaAdministrative AreaUS state
59%2 mentions
AndroidSoftware ApplicationOperating system
55%1 mention
Artificial intelligenceEntityProfessional field
52%1 mention
Cloud computingEntityOrganization type
48%1 mention
AppleCompanyTechnology company
45%1 mention
DisneylandTourist AttractionTheme park in Anaheim, California
41%1 mention
YouTubeWebsiteVideo sharing company
38%1 mention
BluetoothEntity
34%2 mentions
Random-access memoryEntityComputer peripheral class
30%1 mention
Ultra-widebandEntity
27%1 mention
Amazon.comCompanyMultinational conglomerate company
23%1 mention
Western EuropePlaceRegion
20%1 mention
QualcommCompanySemiconductor company
16%1 mention
NvidiaCompanyAI company
13%1 mention
WaymoCompanySoftware company
9%1 mention
RivianCompanyCompany
5%2 mentions
DetroitCityCity in Michigan
2%1 mention

Device DesignTechnology > Information Technology > Embedded Systems > IoT
ProtocolsTechnology > Wireless Technology > Connectivity
Multi-Protocol SystemsTechnology > Wireless Technology > Connectivity > Protocols
RegulationsTechnology > Cybersecurity > Device Security
Future-ProofingTechnology > Cybersecurity > Device Security > Regulations
Safety StandardsTechnology > Automotive Technology > Software-Defined Vehicles > Vehicle Architecture
Local ProcessingTechnology > Artificial Intelligence > AI in IoT
Cloud ComputingTechnology > Artificial Intelligence > AI in IoT > Local Processing
CybersecurityTechnology
Device SecurityTechnology > Cybersecurity
Software-Defined VehiclesTechnology > Automotive Technology
Embedded SystemsTechnology > Information Technology
Vehicle ArchitectureTechnology > Automotive Technology > Software-Defined Vehicles
IoTTechnology > Information Technology > Embedded Systems
AI in IoTTechnology > Artificial Intelligence
Automotive TechnologyTechnology
Information TechnologyTechnology
ConnectivityTechnology > Wireless Technology
Wireless TechnologyTechnology
Technology
Artificial IntelligenceTechnology

Hosts Preview Embedded World1:22 – 6:34

N

NarratorNarrator

1:22

Hello, everyone, and welcome

Tiara OliverHost

1:23

back to the Embedded Insiders podcast.

Tiara OliverHost

1:26

I am Assistant Managing Editor Tiara Oliver, and I'm joined with our Editor-in-Chief, Ken Briota.

Ken BriodaghHost

1:33

Hello, as always, Tiara.

Ken BriodaghHost

1:35

How is your day?

Tiara OliverHost

1:38

Going pretty good so far.

Tiara OliverHost

1:39

I'm trying to talk louder on the podcast because I noticed that my voice always sounds so low and yours is like always much higher.

Tiara OliverHost

1:48

So

Ken BriodaghHost

1:48

I'm like...

Ken BriodaghHost

1:49

Listen, there are two broad ASMR theories, and we are clearly on opposite ends of the spectrum for all of our listeners who we are putting to sleep daily, I assume.

Tiara OliverHost

2:01

You know, that's right.

Tiara OliverHost

2:02

We're reaching both sides of the ASMR spectrum.

Ken BriodaghHost

2:06

That's right.

Ken BriodaghHost

2:06

That's right.

Ken BriodaghHost

2:07

Hey, I'm just happy that I can sit here with my window open in my office and not be slowly deafened by 8000 lawnmowers and chainsaws for the first time in what feels like a decade.

Ken BriodaghHost

2:19

It's just nice outside.

Tiara OliverHost

2:23

I know, we're always talking about the weather.

Tiara OliverHost

2:26

I'm almost to the nice, cool weather over here.

Tiara OliverHost

2:29

We're still in the 90s.

Ken BriodaghHost

2:31

I was going to say, that's got to be...

Ken BriodaghHost

2:34

That's like relative to what is this cool weather supposedly coming for you?

Tiara OliverHost

2:42

We never know.

Tiara OliverHost

2:43

Just one day it hits and it's like, well, there it is.

Tiara OliverHost

2:45

Thank

Ken BriodaghHost

2:46

goodness.

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