Lukas Pakter: The Trybe Creator Growth Playbook

You went from selling, you know, a product for your brand to and you still do that, obviously, but sort of moving into picks and shovels, which to me is like the best of the best.

You're creating the tools that the brand owners are using.

It's sort of like, you know, what Shopify did.

And by the way, we'll get into what I really want to talk about, which is the tribe playbook.

But we have just for context, we've got sort of like an e-commerce members club out here in Hong Kong.

We've got about 20 e-com founders.

And I swear to God, there's not one day where the word tribe doesn't come up.

So you've really hit a nerve.

That's great.

I really mean that, by the way.

Obviously, the Hudson method is pervasive, but tribe is sort of synonymous with it.

So you're doing the right thing.

I'll hit you guys up next time I'm out there.

I was out there about a year and a half ago when I visited my manufacturer back in April of last year.

Sick city, dude.

It's like a combination

of New York and San Francisco and LA at the same time.

Yep, it's well said.

So today I want to talk about the Tribe Playbook from your POV.

Sort of like, what is the playbook? And just kind of giving the step-by-step to either people who are already on your platform or people who are hearing about it for the first time.

So let's just kind of run through it.

The first is, how do you know if your brand is ready? Let's say you're an e-com founder.

Before your company starts sending out hundreds and hundreds of samples, how do you know whether or not your brand or product is actually suited to creator-led growth?

Okay.

So here's the thing.