How He Helped 50+ Brands Reach $100K a Day

We've talked a little bit about marketing, but what's your view on product? And do you think, can you out-market a bad product? Where does LTV2Cat come in? Retention, all this kind of thing.

Is there a point where you just have to think about product and improve that in parallel? Or are you just marketing only at the start and then deal with product down the line? Where's your position on that?

A lot of people just start off doing the marketing-only route, which can work, but oftentimes it's not really sustainable if you just keep marketing like a shitty product.

Like, great.

At the very start, you want to make some cash, you want to make some claims that may or may not be true.

You know, most people do that.

They make it work, but then you can't really keep doing it long-term.

a lot of brands are in this scenario where they're just like facebook arbitrage and then to sustain that growth for like not so good product it's really just getting more aggressive and more aggressive with their claims more aggressive across different channels which hey if you want to do that you know good for you i'm in a position where yo i just want to make a good product good lcd good positioning where i can be less reliant on making like clipping up with winning ads and still scale.

So which is why you look at grants, right? If you look at grants ad library, it's not like they're doing direct response insanely well.

But their economics, LTV makes sense.

Their positioning is really strong.

People already think of them as the default when they want their kids gummies.

So people are still going to convert

even if you have shitty ads.

When you think of, you know, across all the businesses you're helping, right? Are these mainly product businesses like Evergreen product or are they subscription or is it all across the board? So

the analysis really is really all across the board.

All of the 54 dudes we help scale to 100K a day, 10% of them were in supplements.

But the rest is all like 5% across different niches.

5% in apparel, 5% in like gadgets.

It's very, very split out.

And would you say these are products or brands? For our community, at least, they're not really like proper brands just yet.

So the next stage for us is to help them figure that out.

Because, okay, we train them up to be really good marketers.

They know how to market, but they don't really know how to position their brand further.

And so a lot of these seeing like single SKUs or maybe like a few SKUs that are really the heroes and then the rest are less or maybe they don't even have that many SKUs? It's usually quite a few SKUs, yeah.