Jul 7, 2026 · 1 hr · 11 segments
Veja is usually filed under "sustainable sneaker brand." That label is true and far too small. In this footwear-season episode of Ecommerce on Tap, Aaron Alpeter sits down with Divya Demato of GoodOps…
Divya DematoHost
Aaron AlpeterHost
We're talking about transparency, right? I mean, that's literally the definition of look.

Whether you're mowing the lawn, cleaning your house right in the subway, or you're staring intently at the YouTube channel, we're so glad that you decided to spend part of your day with us.

We explore the brands, the stories, the supply chains, the exit potentials, other useful lessons about a category about where it's been and where it's headed.

And I thought that I knew the industry a couple of episodes ago, but it's so much more complex and nuanced than I had expected.

And so I recommend that if you haven't listened to the category kickoff, that you pause this episode, go back and listen to that one so you can understand what we're talking about.

And one of the things that we're doing unique this season as well is we're bringing rotating co-hosts to help tell the stories.
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We're talking about transparency, right? I mean, that's literally the definition of look.

Whether you're mowing the lawn, cleaning your house right in the subway, or you're staring intently at the YouTube channel, we're so glad that you decided to spend part of your day with us.

We explore the brands, the stories, the supply chains, the exit potentials, other useful lessons about a category about where it's been and where it's headed.

And I thought that I knew the industry a couple of episodes ago, but it's so much more complex and nuanced than I had expected.

And so I recommend that if you haven't listened to the category kickoff, that you pause this episode, go back and listen to that one so you can understand what we're talking about.

And one of the things that we're doing unique this season as well is we're bringing rotating co-hosts to help tell the stories.