Sep 4, 2026 · 1 hr 1 min · 12 segments
What does it take to keep a brand alive when you're just weeks away from running out of cash? In this episode, Tal Moore, co-founder of Popsmith, shares the lessons he's learned from more than 25…
Hey, it's Andrew here, and welcome to the EcomFuel podcast, the show dedicated to helping seven and eight-figure brand owners build incredible businesses and amazing lives.
And one of my favorite and longtime... four members joins me today on the show.
Man, been with us since the very beginning and incredible four members we talk about.
And we get into a lot of fun stuff about his brand, his and his co-founder, Dave's brand, Popsmith.
It's like if Apple and your old school popcorn maker had like a beautiful baby, this would be what it is.
Terrible comparison and metaphor that's going to make them cringe, but I'm going to roll with it.
And we talk about The Journey, we talk a lot about fundraising and financing.
They have done a couple rounds of something called Start Engine, which is equity equity.
It's crowdfunding, but with crowdfunding equity, which is kind of interesting and unique and I wasn't super familiar with.
talk about what a grind we kind of touched on, what a grind it was, and some of the big struggles with the business when it was weeks away from going bankrupt in the early days to where it is now, where they're doubling year over year and have been on Oprah's Favorite Things.
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