Keeping Children Safe Online: Chris Sherwood, CEO of NSPCC, on AI, Social Media, Regulation, and Protecting Children

In this episode of the Do One Better Podcast, Alberto Lidji speaks with Chris Sherwood, Chief Executive Officer of the NSPCC (National Society for the Prevention of Cruelty to Children), one of the United Kingdom's most respected and influential child protection charities. As technology continues to reshape childhood, Chris explores the urgent challenges facing children and young people online, from social media and algorithmic design to artificial intelligence, sextortion, online exploitation, and emerging digital risks. Drawing on insights from Childline, which receives a contact from a child or young person every 45 seconds, he shares what children are experiencing firsthand and why stronger protections are needed. The conversation examines the UK's Online Safety Act, the responsibilities of technology companies, and the growing debate over age restrictions, platform accountability, and digital regulation. Chris argues that while important progress has been made, legislation and enforcement must evolve at the pace of technological change, particularly as AI becomes increasingly embedded in young people's lives. At the same time, he highlights the enormous potential of AI to support education, learning, healthcare, and personal development. The challenge, he explains, is ensuring that innovation is accompanied by meaningful safeguards that make technology worthy of children's trust. The discussion also explores the NSPCC's commitment to listening directly to young people, ensuring that their voices shape public policy and the decisions that will affect their futures. Chris reflects on the differing perspectives of parents and children, the role of schools, and the practical steps adults can take to support safer online experiences. Finally, Chris shares his own leadership journey, from a childhood shaped by adversity to leading some of the UK's most prominent social purpose organisations, including the RSPCA, Relate, and now the NSPCC. Throughout, he returns to a guiding belief that meaningful change is possible when society is willing to act. Topics covered include: • The mission and work of the NSPCC and Childline • Online safety and child protection in the digital age • The strengths and limitations of the Online Safety Act • Social media, algorithms, and platform accountability • Sextortion, AI-generated abuse, and emerging online harms • Artificial intelligence and its implications for children and young people • Why young people's voices must be central to policymaking • The role of parents, schools, governments, and technology companies • Leadership, and optimism as a force for change Visit our Knowledge Hub at Lidji.org for information on 350+ case studies and interviews with remarkable leaders in philanthropy, sustainability and social entrepreneurship.