Alex Cooper, Alix Earle, & the Business of Relatability

Alex Cooper is one of the most successful podcast hosts in the country. Alix Earle is one of the most popular TikTok stars in America. The women, who appear to be separated by a single vowel and little else, have become central to a slow-burning pop culture feud representing two distinct, radically divergent archetypes: **the Mean Girl™ and the Girl’s Girl.™** Cooper’s storied past includes a messy, public split with her former *Call Her Daddy* cohost, Sofia Franklyn, which she parlayed into an enormous deal with Spotify and, later, SiriusXM. Earle’s background is simpler and cleaner, involving a seemingly overnight ascent on TikTok and a Teflon-like immunity to controversy. Today’s episode is ultimately a story about the manipulation of discourse and how double standards don’t just exist between women and men, but between women who are, for all intents and purposes, functionally identical. It’s a deep dive into the characters populating the latest girl-on-girl morality play, a spectacle uniquely suited to demonstrate the skill of those seated atop the modern attention capture content creation industry. Enjoy this valiant effort to extract a takeaway other than “wow, maybe the internet really is making all of us stupider.” *“*Call Her Daddy’s Alexandra Cooper Made Her Name Talking About Sex. With Her Massive Spotify Deal, She’s Pushing Beyond That” by Eliana Dockterman for *Time* (2021) “Daddy Issues: Trouble Behind the Scenes of Alex Cooper’s Unwell Media Empire” by Clara Molot for *Vanity Fair* (2026) “Noticing Emily Ratajkowski’s New Essay, Gwyneth Paltrow’s Politics, and Alex Cooper’s Leadership Skills” from *Good Noticings* (2026) “Inside Alex Cooper’s Unwell: Tears, Screaming and Employees Looking for the Exit” by Ashley Carman for *Bloomberg* (2026) “Alex Cooper, Husband Skip Team Meeting After Behavior Complaints” by Ashley Carman for *Bloomberg* (2026) “Alex Cooper Went From Raunchy Podcaster to Gen-Z’s Barbara Walters” by EJ Dickson for *Rolling Stone* “The ‘Call Her Daddy’ Feud: What Happened?” by Taylor Lorenz for *The New York Times* (2020) Dave Portnoy’s obnoxious video to “Suitman” on the Call Her Daddy Instagram account during the negotiation breakdown “The truth about Call Her Daddy” on Alex Cooper’s YouTube channel “After Leaving ‘Call Her Daddy,’ Sofia Franklyn is Back with a New Podcast of Her Own” by Andy Meek for *Forbes* (2020) “Dave Portnoy Hates The Way Alix Earle Has Handled The Alex Cooper Controversy,” also known as a 50-year-old man hosting his favorite series, “Tea by the Sea” Brianna Chickenfry entering the chat “‘Call Her Daddy’ Host Alex Cooper Launches the Unwell Network, Inks Development Deals with Influencers Alix Earle and Madeline Argy” by Todd Spangler for *Variety* (2023) “The Alix Earle Effect” by Véronique Hyland for *Elle* “Alix Earle’s ‘Hot Mess’ Podcast Dropped by Alex Cooper’s Unwell Network (EXCLUSIVE)” by Tatiana Siegel for *Variety* (2025) “The Art of the Alix Earle Deal” by Sara Ashley O’Brien for *The Wall Street Journal* (2025) The first direct shot, fired by Alex Cooper “Alix Earle is Bringing Your FYP to TV with New Netflix Reality Series” by Melanie Whyte for *Tudum*, the Netflix site (2026) “The Conservative Star Who Wants to Host the ‘Call Her Daddy’ of the Right” by Ashley Carman for *Bloomberg* *You know we’re in some rich pop culture territory when the right-wing reactionary framing almost exactly matches the mainstream framing* “Alex Cooper’s Netflix Problem” by Natalie Korach for *Status* (2026) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.diabolicalliespod.com/subscribe