Pum Lefebure

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Poom Lefebure is the co-founder and chief creative officer of Design Army, an internationally recognized design studio known for its distinctive fusion of art, commerce, and cultural storytelling.

Born in Bangkok and now based in Washington, DC, Lefebure has built a body of work that spans global campaigns for clients including Netflix, PepsiCo, and the Smithsonian Institution, work that is as visually arresting as it is strategically precise.

Her approach resists easy categorization.

She has described design not simply as a discipline, but as a language, one that must be both deeply felt and rigorously constructed.

Under her leadership, Design Army has become known for a process that privileges individual vision over consensus, craft over convenience, and long-term cultural impact over short-term trend.

At the center of her practice is a set of ongoing questions: how design creates meaning, how it moves between art and business, and what it takes to make something that doesn't just capture attention but stays with you.

Poom Lefebure, welcome to Design Matters.