Ep. 199 Cecilia Hjertzell and Johanna Flood, Co-Founders of dcently | Data Center Go-to-Market Podcast

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 199 of the Data Center Go-to-Market Podcast,Joshua Feinberg sits down with Cecilia Hjertzell and Johanna Flood, co-founders of the Swedish NGO dcently, to examine why the data center industry's favorite sustainability metrics no longer hold up… and what that means for your go-to-market motion.  💧 You'll learn why PUE and other operational numbers miss the bulk of a facility's real footprint, how Scope 3 emissions and supply chain risk reshape the ESG picture (a single UPS carries a water footprint of roughly 40 swimming pools), and why Sweden's hydropower-heavy grid and rising water scarcity are turning public sentiment against new hyperscale projects.  ⚖️ Cecilia and Johanna break down the EU regulations already reshaping how you're allowed to sell; the greenwashing rules landing September 27, the Digital Product Passport for steel and batteries, EU Taxonomy criteria including refrigerants below 675 GWP, and boards now personally accountable for water resilience strategy.  🤝 You'll also hear practical guidance on bringing sustainability professionals into the room alongside your CTO, using double materiality analysis to connect ESG to financing decisions, engaging municipalities early to address workforce and community concerns, and why "do no harm" resonates far better in Europe than a US-style community fund. 🎯 If you're a CMO, CRO, or CEO selling into the European data center market, this conversation will change how you write your claims, build your playbook, and staff your commercial team. 👉 Subscribe to the weekly Data Center GTM Briefing: https://www.dcsmi.com/briefing  Ep. 199 Cecilia Hjertzell and Johanna Flood, Co-Founders of dcently | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 1:23 Introducing Cecilia Hjertzell and Johanna Flood, Co-Founders at dcently 2:23 Data Center/IT Sustainability and the Incomplete PUE ESG Perspective ⇒ dcently  5:17 Data Center Sustainability Metrics, Transparency, Education, and Trust 9:51 The State of Sweden's Data Center Development and Sustainability 13:50 Addressing Data Center Go-to-Market Challenges from a Marketing and Sustainability Point of View 18:58 Transforming Data Center Technology, Facilities, and Operators Company Culture and Governance 22:22 How Data Center Sales Teams Transform Into Buyer Education with IT Professionals and Engineers 25:51 How EU Defines a Sustainable Data Centre, Taxonomy, and Code of Conduct 27:44 How dcently as an NGO Thinks About Different Stakeholders to Define ESG Playbook 33:35 Subscribe to the Data Center GTM Briefing 34:32 The Role of Technical Content in Transforming Data Center ESG 36:49 Data Center Conference Collaborations Around Sustainability/ESG Expertise 41:14 Economic Decision Makers That Prioritize Sustainable Data Center Expansion and Water Utilization 44:54 The Biggest Data Center Go-to-Market Mistakes to Avoid: Human Storytelling, Planetary Boundaries, and Decency 47:18 What is a Decent Data Center? (Quantifying) 51:12 dcently: What Data Center Sustainability Means to Baby Boomers, Gen X, Millennials, and Gen Z 54:38 The Future of Building an Independent Industry Network for Sustainable Data Centers 58:21 Cecilia Hjertzell and Johanna Flood (Connect with on LinkedIn) and dcently (Follow on LinkedIn and Website) 1:00:54 Subscribe to the Data Center GTM Briefing #climaterisk #cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacenters #datacentermarketing #datacentersales #datacentersolutions #datacentersustainability #dcsmi #digitalinfrastructure #edge #esg #esgreporting #eutaxonomy #greenwashing #hyperscale #missioncritical #nordics #scope3 #sustainability #sustainablebusiness #sweden #watermanagement