Aug 12, 2026 · 56 min · 11 segments
Today on the CREATE Podcast, I sat down with James Costello, CEO of Tool Shed Brewing Company, entrepreneur, CPA, and business strategist who's built a career helping companies grow, evolve, and…
James CostelloGuest
Mark KondratHost
And then, yeah, everybody, no matter where you're from, will be, if they're flying WestJet, they're now familiar with that brand.
So when you think about that, does that change the vision, I guess, for what types of products? Or does it either change the vision for what type of products you would sell, or does it help you kind of see what are the trends in different places? Like what are they asking for in Montreal versus what are they asking for in Vancouver?
We're selling in Vancouver already, and we're hopefully going to be in Ontario soon.
I'm a, you know, drink of people skills, have a, uh, you know, light, light alcohol, hazy beer.
And so, you know, the, the beers that we make are focused on that as we try and, uh, get everybody's appetite and satisfy everybody's need, uh, without having to go super, super creative.
You know, the taste is, is pretty generic and we're trying to make it the best possible quality we can.
And then, yeah, everybody, no matter where you're from, will be, if they're flying WestJet, they're now familiar with that brand.
So when you think about that, does that change the vision, I guess, for what types of products? Or does it either change the vision for what type of products you would sell, or does it help you kind of see what are the trends in different places? Like what are they asking for in Montreal versus what are they asking for in Vancouver?
We're selling in Vancouver already, and we're hopefully going to be in Ontario soon.
I'm a, you know, drink of people skills, have a, uh, you know, light, light alcohol, hazy beer.
And so, you know, the, the beers that we make are focused on that as we try and, uh, get everybody's appetite and satisfy everybody's need, uh, without having to go super, super creative.
You know, the taste is, is pretty generic and we're trying to make it the best possible quality we can.
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3 of 11
WestJet Deal Goes Worldwide
A new deal puts Alberta beer worldwide.
The Dream Behind WestJet
Their biggest dream began with one airline.
The Rise Of Nonalcoholic Beer
New habits are reshaping the beer market.
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