Low-alcohol beer

So I was like, but I don't want to drink.

So I went to Trader Joe's and I was like, I'm going to get a non-alcoholic beer.

Oh, wow.

Right? You really wanted a taste of beer.

I

gotta look this up.

They should let kids buy non-alcoholic beer.

I think you have to be 18.

Have these conversations in your groups.

Talk about the NAB or share this with a friend.

See what they think about it.

Share it with your group.

And so from that standpoint, we really believe that someone was going to solve this kind of next generation request from consumers, which is, I love to try new things.

And is there an innovation platform around NA Beer that can actually kind of deliver on that? for the NA beer consumer.

And so that's an example of pure consumer obsession at the center of what they were building, but a business model through the vertical integration that actually reflects kind of the innovation that I think is needed to kind of get the craving of what consumers want.

Yeah, let's lean in on that vertical integration for a minute.

But I think there's a lot of social signaling that can be done in very cheap, scrappy ways to help inform why you're going to market the way you are, why you're formulating the product the way you are, why your narrative you think might break through.

Yeah.

And, you know, we see a lot of beverage companies define themselves almost by category, like we are a tequila, we're an NA beer, we're a THC seltzer, right? But I wonder, from your perspective, is starting with the category sometimes the wrong core positioning? Is the consumer need or occasion becoming more important in how you position the brand?

In some ways, like if you're going to go sell into a retailer, how they categorize what shelf you might be on is important for you to know and have the context.

Okay.

What is your favorite local NA beer? Well, I'm pretty biased in that.

We help a lot of different breweries around town to produce NA beer, and some of them you might know that we're involved, and others you might not know that we're involved.

We're here at Bauhaus, so Na has always been a big favorite of mine.

I will also say that I really enjoy some of the stuff coming out of Summit and Surly.

I mean, I'd figure it out after I drank five, and I could still do long division.

But this has a great flavor and texture.

I've tried a lot of NA beers throughout the years, and the texture to me is almost the trickiest part.

So we've gotten progress.

And Chicken John Cena runs back to the backpack and grabs a syringe that just marked N-A Beer.

And he's say, "Cluck said, Cluck sent Powder Jones and says the only thing we found that counteracts nugget nectar.

I've never touched the stuff, of course." And runs over as Pike is laying there unconscious, injects him with the non-alcoholic beer in the syringe, and almost instantly Pike's muscles start to shrivel up.

SIPN is the latest release from Lawson's after a one-year launch hiatus with this year's additions ranging across the ABV spectrum.

What's with all the NA beer, people? Is it the trend? I don't know.

It seems to be the trend.

This is the new seltzer is we're going to like go balls deep into some NA beer.

And if we didn't have enough of that, here's some apple beer.

I feel like every week there's a new apple beer being launched.