45. Marketing Acronyms Unpacked: Vocabulary Guide
Jul 13, 2026 · 19 min · 9 segments
In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's…
In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant, even after running her own email marketing for months. Samantha realized that marketing jargon gets thrown around so casually that most business owners are just nodding along, hoping no one quizzes them on it. Samantha covers acronyms across four categories: paid ads, money math, marketing tools, and funnel stages, plus a handful of extras that show up everywhere in the online business space. **What You'll Learn** - The four numbers every ad campaign lives or dies by (and which one matters most) - Why MRR means two completely different things, and how to tell which one someone's talking about - The acronym soup behind your tech stack: SaaS, ESP, and OSP, decoded in plain English - What TOFU, MOFU, and BOFU mean for your content strategy (and why "bottom is buy" is the one to remember) - The difference between your ICP and your ICA, and why both matter for who you're writing to **Resources Mentioned** - The Art of Online Business (Kwadwo's ads course): https://theartofonlinebusiness.com/ - Litchfield Media (Melissa Litchfield, ads expert): https://samanthaburmeister--litchfieldmedia.thrivecart.com/test-drive-ad-sprint-live-1/ - ThriveCart, used for tracking client lifetime value and average order value: https://samanthaburmeister--checkout.thrivecart.com/thrivecart-ultimate-package/ - Kit (formerly ConvertKit), Samantha's current email service provider: https://partners.kit.com/qumvycr8rhkf - Samantha's Funnels 101 series: https://www.nomadcopyagency.com/copy-and-podcast/what-is-a-marketing-funnel **Connect with me:** - Instagram - LinkedIn - Website Nomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's…
