Ep. 10 — Dennis Byrd: The Secret Ingredient is Compassion

I think people sometimes have the wrong image of a lot of business of how to be profitable.

And I think everyone can see very well, take care of your team.

How do you get them to buy in? What's the, how do they feel at work every day? What's, what does it look like to come into work at the spot?

Well, the first thing you have to do is you have to be genuine.

Okay.

So, you know, some people, I guess you date that data is back to COVID.

And during COVID, we were like, how do we get our message out to people? And what we found was that the things that we were doing for our team during COVID resonated well with our audience online.

Those weren't new things.

Those were things that we've been doing for decades.

15 or 20 years.

We just began to tell the story.

So I think it begins with being very genuine and, and very deliberate in your efforts.

And so, you know, look, we've, we don't broadcast this, right.

But we've, We've paid for people's personal challenges that they otherwise wouldn't have an ability to afford on their own.

We send people on vacations to celebrate milestones.

And so how do you do it every day? You've got to make sure that you have the right team in place.

We have a word, seven words, one for every day of the week.

I think the beginning of the week and the end of the week are the most important for me.

Monday is the beginning of the week, and the word on Monday is compassion.

We lead with compassion in every decision that we make.

Then Sunday is the end of the week, and our word there is taking care.

Taking care is whatever it means to you.

What it means to me is We go to church.

We go to brunch.

That's