How do you get them to buy in? What's the, how do they feel at work every day? What's, what does it look like to come into work at the spot?

Well, the first thing you have to do is you have to be genuine.

Okay.

So, you know, some people, I guess you date that data is back to COVID.

And during COVID, we were like, how do we get our message out to people? And what we found was that the things that we were doing for our team during COVID resonated well with our audience online.

Those weren't new things.

Those were things that we've been doing for decades.

So what did traffic at an airport compared to a restaurant, which is a busy restaurant, the Seawall, what is that like? Yeah.