Oct 15, 2026 · 1 hr · 13 segments
ሰው ሰራሽ አስተውሎት በማርኬቲንግ እና በፈጠራ ስራዎች ውስጥ እየጫወተው ያለው ሚና እጅግ እየጨመረ መጥቷል። ቴክኖሎጂ ዜግነት ባይኖረውም፣ የየሀገራቱን ማህበራዊና ባህላዊ አውድ የተረዱ ማዕቀፎችን ማዘጋጀት እና ከደቡብ-ደቡብ አጋሮች ጋር መተባበር ለአፍሪካ እና ለኢትዮጵያ የተሻለ ውጤት ለማምጣት ትልቅ ጠቀሜታ አለው።…
And think about the image that appears on your phone, a model promoting a new product, a short video for a restaurant, a campaign inviting people to visit a historic city, a voiceover explaining a service, a small business announcing a new product with a professional-looking poster, And increasingly, some of this material can be produced with AI tools in minutes and at a cost that may be far below a traditional shot.
A business with a limited budget may be able to taste more ideas, reach a specific audience and present itself more clearly.
And a young designer may use AI to explore layouts, prepare drafts, or speed up repetitive work, and a marketing team may use data tools to understand what customers are asking for and when a campaign is reaching the wrong people.
An image can look polished and still be wrong, and a generated model can wear clothing that does not belong to the culture being represented.
a tourism campaign can show a city in a way that feels generic or borrows visual details from somewhere else a brand can produce more content than ever and still fail to say anything meaningful and there is also a question of work models photographers designers writers editors Voice artists, translators and marketing staff are all trying to understand what this change means for their livelihoods.
And the important question is whether people have the training rights and opportunity to take part in the new work that is emerging.
AI tools depend on information, including language, image, styles, customer behavior and cultural context.
And when African people, businesses and institutions supply information to systems, they do not own or control who decides how that information is used.
The country has a young population, a growing digital economy and a deep range of languages, traditions, design, music, food, architecture and stories.
And that richness is an advantage, but only if it is understood and represented accurately.
And AI does not automatically know what makes a place distinctive the quality of its output depends on the information it receives and the instructions people provide the systems behind it and the judgment of the people using it and this is also a question of economic sovereignty african countries should not be limited to buying tools and consuming content made somewhere else there is an opportunity to train talent build data sets responsibly, develop useful local applications, and export creative services.
Cooperation with partners across Africa, Asia, and the wider Global South can support skills, research, and practical solutions while local institutions retain a meaningful role in setting priorities.
And also at the same time, we should not pretend that every locally developed tool will automatically be fair, accurate, or affordable.
A homegrown system still needs good data, testing, accountability, and a business model.
And the goal is not simply to put a local level on technology, it is to make technology useful to people and responsive to the societies it serves.
And today here on Continental Drift, we examine four developments reported This October, consider the impact on jobs and cultural identity, and hear from Lalam Mekra, a marketing professional involved in marketing education, consultancy, and training.
We begin with four developments that help examine how AI is entering businesses, public life and creative work.
One is about language and cultural context to focus on practical AI tools for African organizations.
And think about the image that appears on your phone, a model promoting a new product, a short video for a restaurant, a campaign inviting people to visit a historic city, a voiceover explaining a service, a small business announcing a new product with a professional-looking poster, And increasingly, some of this material can be produced with AI tools in minutes and at a cost that may be far below a traditional shot.
A business with a limited budget may be able to taste more ideas, reach a specific audience and present itself more clearly.
And a young designer may use AI to explore layouts, prepare drafts, or speed up repetitive work, and a marketing team may use data tools to understand what customers are asking for and when a campaign is reaching the wrong people.
An image can look polished and still be wrong, and a generated model can wear clothing that does not belong to the culture being represented.
a tourism campaign can show a city in a way that feels generic or borrows visual details from somewhere else a brand can produce more content than ever and still fail to say anything meaningful and there is also a question of work models photographers designers writers editors Voice artists, translators and marketing staff are all trying to understand what this change means for their livelihoods.
And the important question is whether people have the training rights and opportunity to take part in the new work that is emerging.
AI tools depend on information, including language, image, styles, customer behavior and cultural context.
And when African people, businesses and institutions supply information to systems, they do not own or control who decides how that information is used.
The country has a young population, a growing digital economy and a deep range of languages, traditions, design, music, food, architecture and stories.
And that richness is an advantage, but only if it is understood and represented accurately.
And AI does not automatically know what makes a place distinctive the quality of its output depends on the information it receives and the instructions people provide the systems behind it and the judgment of the people using it and this is also a question of economic sovereignty african countries should not be limited to buying tools and consuming content made somewhere else there is an opportunity to train talent build data sets responsibly, develop useful local applications, and export creative services.
Cooperation with partners across Africa, Asia, and the wider Global South can support skills, research, and practical solutions while local institutions retain a meaningful role in setting priorities.
And also at the same time, we should not pretend that every locally developed tool will automatically be fair, accurate, or affordable.
A homegrown system still needs good data, testing, accountability, and a business model.
And the goal is not simply to put a local level on technology, it is to make technology useful to people and responsive to the societies it serves.
And today here on Continental Drift, we examine four developments reported This October, consider the impact on jobs and cultural identity, and hear from Lalam Mekra, a marketing professional involved in marketing education, consultancy, and training.
We begin with four developments that help examine how AI is entering businesses, public life and creative work.
One is about language and cultural context to focus on practical AI tools for African organizations.
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