and as you may have witnessed many local brands are already experimenting with ai visuals to cut cost and stay competitive like we just talked about in practical terms how has ai changed the way agencies and marketing teams here actually plan or produce campaigns

As you said, definitely there are a number of visuals coming these days that are AI-generated, but not just the local companies.

It happened across the globe.

I know for a certain fact that Coca-Cola even used its recent technology Christmas ad using AI.

So I don't think it is an Ethiopian company or local or international company.

I think of everybody.

But the thing is, how are we utilizing it? That's what really matters.

How do you think we can manage or make sure AI reflects rather than misrepresents Ethiopian culture?