The One-Day Launch

Um, and I'm going to keep my eye on the time presenting, um, my next, I don't know, maybe 20 to 30 minutes about, I just want to rant for this entire little chunk of time about launching.

Um, I learned the term probably in 2018, um, from studying what felt like a playbook.

It felt like there was an online business owners playbook that proliferated many business coaching conversations in 2018.

And it looked like get on social media, start a newsletter list, create a funnel, create an email sequence, have all of these things in play.

And it treated people as volume.

I'm not saying it doesn't still work.

I do think a lot of us have gotten used to feeling the energy of this kind of marketing and not liking it.

And that's probably where many of us might even feel the so-called ick.

And I just want us to know that the premise of all of this is valuable.

What we do with the premise is valuable.

There are endless options.

There's no one playbook.

So to me, what I learned was, you know, create a wait list, make sure there's a countdown somewhere, create an email sequence.

There were all these steps and these strategies that were being taught in 2018.

And it did, I'm not saying it didn't work.

It did.

For a lot of people who could figure it out and create the infrastructure, launching something in this way, creating a program, a training, a workshop, a service, and creating the runway before it's available, creating a wait list to generate and capture interest, all of these things, they worked.

We're now almost like 10 years into this kind of playbook.

And it's stale.

And the human experience has changed a lot.

A lot in the last six years specifically.

So our email inboxes are no longer what they once were.

I've been in...

I've been active in email as long as it has existed.

I remember the before email times.

Um, and I'm going to keep my eye on the time presenting, um, my next, I don't know, maybe 20 to 30 minutes about, I just want to rant for this entire little chunk of time about launching.

Um, I learned the term probably in 2018, um, from studying what felt like a playbook.

It felt like there was an online business owners playbook that proliferated many business coaching conversations in 2018.

And it looked like get on social media, start a newsletter list, create a funnel, create an email sequence, have all of these things in play.

And it treated people as volume.

I'm not saying it doesn't still work.

I do think a lot of us have gotten used to feeling the energy of this kind of marketing and not liking it.

And that's probably where many of us might even feel the so-called ick.

And I just want us to know that the premise of all of this is valuable.

What we do with the premise is valuable.

There are endless options.

There's no one playbook.

So to me, what I learned was, you know, create a wait list, make sure there's a countdown somewhere, create an email sequence.

There were all these steps and these strategies that were being taught in 2018.

And it did, I'm not saying it didn't work.

It did.

For a lot of people who could figure it out and create the infrastructure, launching something in this way, creating a program, a training, a workshop, a service, and creating the runway before it's available, creating a wait list to generate and capture interest, all of these things, they worked.

We're now almost like 10 years into this kind of playbook.

And it's stale.

And the human experience has changed a lot.

A lot in the last six years specifically.

So our email inboxes are no longer what they once were.

I've been in...

I've been active in email as long as it has existed.

I remember the before email times.