Discoverability

Cultivated Marketer, episode 52, From Strategy to Search: How Discoverability Is Redefining Modern Communications and Marketing with Heather Physioc.

What if the way your brand shows up in search is no longer just a digital marketing or traditional search engine optimization problem, but a communications and marketing strategy problem? And what if the person who has spent her career at that exact intersection is ready to tell us what to do about it right now? [upbeat music] And I love that she called us team.

Our guest called us team on the conclusion of our chat with her, so I'm just gonna throw it out like that.

So I wanna divide it up into two sections, and, and some of you touched on both sections.

So number one is AI for efficiency within our organization, so that's operational AI is probably how I would describe that, right? And then you've got AI that's consumer-facing, that's helping us generate additional opportunities with, with customers or enhance the customer experience on our website or yada, yada, yada, yada, right? Discoverability AI.

So let's start with operational efficiency.

I wanna know how you are leveraging AI for operational efficiency, and I want you to be specific with the technologies that you're using and tactical with how you're using it because I think it's really important for the, the group of attendees that we have on to hear that and, and learn from us.

Of course, that helps.

But how would you describe the distinction between discoverability and your online footprint, as you said, compared to rankings?

Discoverability is an outcome and rankings are kind of one expression of that.

You know, people are going to discover you in many places.

It could be a traditional Google search.