Coffeez for Closers with Joe Shalaby
Oct 1, 2026 · 1 hr 33 min · 15 segments
Entrepreneur Tony Murray sits down with Joe. Talking his way into college, getting told by a hedge fund veteran to run from finance, quitting everything to backpack Guatemala with a camera, and the…
Tony MurrayGuestJoseph ShalabyHost
So had a really great run working with this guy, ended up going to work with one of his competitors, this guy Brian, and, uh, that became like a product development company.
So he ran it as a hedge fund, and it was still in Clearwater and whatnot, and basically he found a niche where he could basically, uh, take these devices that he built called 911 Help Now, and it was basically like you press a button, it's like Life Alert.
Uses 2G cell towers to then send out a response to the EMTs and they come and help you, right? Well, it was one of the best-selling products ever on HSN and QVC, and we did that for a little while, but then eventually, um, the CFO of the company was like, "Hey, can you do me a favor? Can you like run through the numbers and kind of do a regression analysis of the company? Just understand how well we're doing because the guy who was doing it before me kind of dropped the ball." So I was like, "Yeah, man, I can do it." I hate doing it because it just meant I was gonna spend weeks sitting in a cubicle under fluorescent light, which is exactly what I hate, right? Crunching numbers, staring at a screen for eight hours a day.
And upon my analysis, I realized that the company was not as profitable as they thought.
I'm concerned." And he's like, "[sighs] You sure about these?" I said, "Yeah, checked them three times." He's like, "I'm gonna, I'm gonna check them myself and I'll let you know, you know, like first thing in the morning." "Okay."
So had a really great run working with this guy, ended up going to work with one of his competitors, this guy Brian, and, uh, that became like a product development company.
So he ran it as a hedge fund, and it was still in Clearwater and whatnot, and basically he found a niche where he could basically, uh, take these devices that he built called 911 Help Now, and it was basically like you press a button, it's like Life Alert.
Uses 2G cell towers to then send out a response to the EMTs and they come and help you, right? Well, it was one of the best-selling products ever on HSN and QVC, and we did that for a little while, but then eventually, um, the CFO of the company was like, "Hey, can you do me a favor? Can you like run through the numbers and kind of do a regression analysis of the company? Just understand how well we're doing because the guy who was doing it before me kind of dropped the ball." So I was like, "Yeah, man, I can do it." I hate doing it because it just meant I was gonna spend weeks sitting in a cubicle under fluorescent light, which is exactly what I hate, right? Crunching numbers, staring at a screen for eight hours a day.
And upon my analysis, I realized that the company was not as profitable as they thought.
I'm concerned." And he's like, "[sighs] You sure about these?" I said, "Yeah, checked them three times." He's like, "I'm gonna, I'm gonna check them myself and I'll let you know, you know, like first thing in the morning." "Okay."
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