S6 Ep86: Pete Nelson: SISU Sauna Company & Lifestyle; Hell on Hogsback; Pushing Past the Barrier of Giving Up

Episode 86 of the *Chats with Clark* Podcast welcomes to the show Pete Nelson, an endurance athlete with many great accolades to his name; to Pete though, none even come close in importance to his family, friends, and his faith.  Pete has a very basic principle that he applies to life and partnerships: "if I can't leave this person comfortably alone in a room with my wife and children, it's off." This principle speaks volumes to Pete's approach to life and work: it's family first.  As the cofounder of SISU Sauna Company, Pete has scaled a business from not selling any saunas in over 18 months to the leader in the sauna industry. His partner Nick and he have brought on tremendous ambassadors that embrace the "SISU Lifestyle," which Pete strives to inspire others to do, ranging from NFL stars Bo Nix and Christian McCaffrey to bow hunter Cam Hanes and actor Chris Hemsworth, to name a few.  For Pete, his dad taught him through example that we all can push past the initial barrier of wanting to give up for a significant amount of time (in essence, we are stronger than we think). Initially, Pete experienced this when his dad and he were on a run, Pete's first long-distance run at that, and his dad was outperforming him several miles in when Pete wanted to quit. The kicker, though, was that Pete finished the entire race, despite wanting to quit. We can keep going, even when we think we have reached our limit.  This same reality is what helped the Nelson family through Pete Nelson, Sr.'s battle with cancer. A larger-than-life man, who smoked like a chimney and ran endless races, was forced to become feeble and battling for his life. Faith tested, Pete and his family worked through the battle together. Pete decided to go for a run on a hill that his dad and he used to run; expecting a few friends that he invited to join, Pete was surprised when a large crowd met him on that hill. This day became the first "Hell on Hogsback" race, a race that the Nelson Family Foundation now holds annually to raise funds for those battling cancer to receive treatment.  Family, faith, and friends. It's consistent. Really, after this conversation with Pete, consistency is to be excepted, so this comes as no surprise.  Episode 86 with Pete Nelson, Jr. is emotionally raw and is a deep dive into the mindsets needed to push back the barrier of when we want to give up. It's an immersion into the qualities that allow someone to be great in all facets that matter and to develop a life that allows that person to participate fully in what is important to them.  Check out more from Pete Nelson and *Chats with Clark* on social media by visiting the links below! Chats with Clark Pete Nelson SISU Sauna & Lifestyle Hell on Hogsback  \------------------------------------------------------------------------------------ Thank you for checking out episode 86 of the *Chats with Clark* Podcast! If there is any content that YOU would like to hear featured or would like to set up an interview time, email me your questions, thoughts, or ideas by emailing [chatswithclark@gmail.com](mailto:chatswithclark@gmail.com)!