Stop Building AI Wrappers. The Money Is Three Layers Below

What is the future of creator-driven revenue look like for brands?

I mean, we're all going towards automation.

But I think the future of creator-driven revenue from a whole is going to start becoming a bigger piece of the pie.

There's...

I just think that, like I said a moment ago, I think influencer marketing has just become marketing.

It is the way we shop.

The Gen Z and whatever, the Alpha is coming up.

They are going to have a larger share of wallet, more and more and more.

A bit of a trend, and I might be looking just in my own kind of sphere that I'm in.

I'm seeing a lot of people my age push further and further away from social media.

My wife said the other day she came home from shopping with my daughter and she's like, I think I'm done shopping online.

I really enjoy going to the mall and trying things on.

And I think and again, I'm just looking in my little bubble here, which is very small.

I'm seeing that amongst my group of friends.

They're just going further and further away from it.

They're like, I really miss real life.

But that next generation doesn't know how to do it.

And I think that brands wanting to reach consumers, it's just going to become more and more and more.

Whether that be full-blown, large-scale ambassador programs where you have hundreds of people out there representing your brand, or you're really heavy into creator content and whitelisting and boosting ads and doing it that way to drive awareness back to your .com, I think it's just going to become... more and more common and we're still seeing a lot of brands of all sizes being like, okay, I think we need to do this.

And it's like, well, yeah, it's, it's, it's pretty common practice now.

But for me personally, when I open up Instagram, it's like one friend and three ads and one friend and three ads.

And I'm kind of, I'm kind of, you know, But I'm old.

Me and you, we're old.

Right, right.

I