So in today's world now with Endless, is that the focus for your company?

Uh, no.

So this is...

This was a really interesting learning.

So in 2023, 2024, when everybody, you know, returned to work, everybody that had joined, um, and was working in that direct selling industry because they needed a job and, you know, the front lines closed, they all started returning to work.

And then the growth of those companies actually reversed.

And that industry, unfortunately, over the last few years, has been severely impacted just because it's the rise of the influencer economy changes the landscape, the, the demographic of individuals that would've been in, in that industry going back to the '80s, '90s, early 2000s were starting to age out into baby boomers, and the next generation coming in were content creators.

How did you get involved, and what specifically are the patterns or the trends you're seeing that need the capital today?

So how are you talking about now looking at a situation like that and handling it differently? What would your approach now be or how do you think differently about those types of things?

I don't know if my approach would have been any different instead of saying, hey, maybe I should have started raising in November, January.

For me now, I've just spent...

Since, yeah, so that was 2022.

Summer of 2023, I got my new coach, Coach Tom, I call him.

And we've been together now for three years.

And, you know, every other week we talk and we spend more time talking about my state, my ability to control my emotions.

what opportunity did you see an ambassador and influencer programs