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Business Under Fire

Business Under Fire

Business Under Fire S02 E15 | Math Nerd to Face Surgeon - Dr. Mark Haverkorn

Aug 27, 2026 · 1 hr 22 min · 13 segments

In this episode of **Business Under Fire**, we sit down with Dr. Mark Haverkorn — a rare dual-credentialed DDS and MD — who runs River City Oral Surgery in San Antonio, TX. Dr. Haverkorn breaks down…

In this episode of **Business Under Fire**, we sit down with Dr. Mark Haverkorn — a rare dual-credentialed DDS and MD — who runs River City Oral Surgery in San Antonio, TX. Dr. Haverkorn breaks down what oral and maxillofacial surgery actually covers (spoiler: way more than pulling teeth), shares his path from a self-described math-team nerd to a surgeon who reconstructs faces, and gets real about the business side of running an independent medical practice — including the wild "cupcake marketing" story that helped generate $1 million in referrals, and why his practice refuses to take insurance and posts every price...

In this episode of **Business Under Fire**, we sit down with Dr. Mark Haverkorn — a rare dual-credentialed DDS and MD — who runs River City Oral Surgery in San Antonio, TX. Dr. Haverkorn breaks down…

Spotify Website

Speakers: Mark HaverkornGuestTommy BonnerHost

Top entities: San Antonio×13 Fort Worth×5 Lubbock×6 Texas×6 Spanish×3

Show signals: SuitabilitySafeBiasNot political

From Facial Reconstruction to Math Team1:32 – 7:03

T

Tommy BonnerHost

1:32

Now, I'm not a near

M

Mark HaverkornGuest

1:33

guy.

M

Mark HaverkornGuest

1:33

I will say that.

M

Mark HaverkornGuest

1:34

I'm not going to help your ears.

T

Tommy BonnerHost

1:37

So any type of... illness, construction, describe some of that.

M

Mark HaverkornGuest

1:44

Yeah, I have probably done or seen pretty much any of the surgeries through there.

M

Mark HaverkornGuest

1:50

I'm not an expert in all of them.

M

Mark HaverkornGuest

1:51

I'll say that freely.

M

Mark HaverkornGuest

1:54

So starting down low, thyroid, parathyroid, trachea, airway stuff, coming up higher, salivary gland problems, jaw problems.

M

Mark HaverkornGuest

2:07

I did cosmetic surgery.

M

Mark HaverkornGuest

2:08

You want a facelift, you want that kind of stuff.

M

Mark HaverkornGuest

2:10

I know how to do it.

M

Mark HaverkornGuest

2:10

I've been trained in it.

M

Mark HaverkornGuest

2:12

Not my favorite.

M

Mark HaverkornGuest

2:12

I don't really do it anymore.

T

Tommy BonnerHost

2:13

Yeah.

M

Mark HaverkornGuest

2:14

Um, and then obviously mouth stuff, you know, my dentist.

M

Mark HaverkornGuest

2:17

So anything in the mouth, tongue, back of your throat, cleft lip, cleft palate, uh, can do some sinus stuff.

M

Mark HaverkornGuest

2:25

Um, the ENTs are better at that than I am, but I can do it.

M

Mark HaverkornGuest

2:29

Um, nose, you know, nose job or whatever.

M

Mark HaverkornGuest

2:31

That's fine.

M

Mark HaverkornGuest

2:32

Orbitz, uh, facial reconstruction.

M

Mark HaverkornGuest

2:34

So the birth defects, you know, are just people's faces off.

M

Mark HaverkornGuest

2:37

We can fix that.

M

Mark HaverkornGuest

2:39

And then up to the forehead.

San AntonioCityCity in Texas
99%13 mentions
Fort WorthCityCity in Texas
96%5 mentions
LubbockCityCity in Texas
93%6 mentions
TexasAdministrative AreaUS state
90%6 mentions
SpanishLanguageSpoken language
87%3 mentions
United States Department of Veterans AffairsGovernment OrganizationGovernment department
84%7 mentions
LouisianaAdministrative AreaUS state
81%4 mentions
Jay LenoPersonAmerican television host and comedian
79%1 mention
Medical historyEntity
76%1 mention
HoustonCityCity in Texas
73%5 mentions
DentonCityCity in Texas
70%1 mention
African AmericansEntityEthnic group
67%3 mentions
Texas Tech UniversityCollege or UniversityPublic university in Lubbock, Texas
64%1 mention
Port AransasCityCity in Texas
61%2 mentions
DallasCityCity in Texas
59%2 mentions
Northeast TexasPlaceRegion in Texas
56%1 mention
AbileneCityCity in Texas
53%2 mentions
4-HCompanyCharitable organization
49%1 mention
National FFA OrganizationCompanyNonprofit
49%1 mention
University of North TexasCollege or UniversityPublic university in Denton, Texas
44%1 mention
ShreveportCityCity in Louisiana
41%1 mention
LongviewCityCity in Texas
39%2 mentions
North CarolinaAdministrative AreaUS state
36%2 mentions
PlanoCityCity in Texas
33%1 mention
MexicoCountryCountry in North America
30%2 mentions
SchertzCityCity in Texas
27%1 mention
UnitedHealthcare IncCompanyCompany
24%1 mention
temporomandibular joint syndromeEntityDisorder
21%1 mention
TopgolfCompanySports entertainment company
19%1 mention
Elon MuskPersonBusinessman and former Senior Advisor to the President of the United States
16%1 mention
Doctor of PhilosophyEntityDegree
13%1 mention
Oklahoma CityCityCity in Oklahoma
10%1 mention
OklahomaAdministrative AreaUS state
7%1 mention
WashingtonAdministrative AreaUS state
4%1 mention
KiaCompanyAutomobile manufacturer
1%1 mention

Medical and Dental TrainingEducation > Professional Education
Facial ReconstructionHealthcare > Medical Specialties > Oral and Maxillofacial Surgery
Jaw and Facial Trauma RepairHealthcare > Medical Specialties > Oral and Maxillofacial Surgery > Facial Reconstruction
Implant Placement and Bone GraftingHealth > Dental Health > Oral Surgery > Dental Implants
Oral and Maxillofacial Surgery ResidencyEducation > Professional Education > Medical and Dental Training
Dual Dental-Medical QualificationEducation > Professional Education > Medical and Dental Training > Oral and Maxillofacial Surgery Residency
Direct-Pay HealthcareBusiness > Healthcare Business > Medical Practice Management
Transparent Surgical PricingBusiness > Healthcare Business > Medical Practice Management > Direct-Pay Healthcare
Private Practice DevelopmentBusiness > Entrepreneurship
Oral Surgery Practice GrowthBusiness > Entrepreneurship > Private Practice Development
Referral Marketing and Patient AcquisitionBusiness > Entrepreneurship > Private Practice Development > Oral Surgery Practice Growth
Oral and Maxillofacial SurgeryHealthcare > Medical Specialties
Medical Practice ManagementBusiness > Healthcare Business
Medical SpecialtiesHealthcare
Professional EducationEducation
Dental HealthHealth
Dental ImplantsHealth > Dental Health > Oral Surgery
Oral SurgeryHealth > Dental Health
Healthcare BusinessBusiness
Health
Education
Business
Healthcare
EntrepreneurshipBusiness

From Facial Reconstruction to Math Team1:32 – 7:03

T

Tommy BonnerHost

1:32

Now, I'm not a near

M

Mark HaverkornGuest

1:33

guy.

M

Mark HaverkornGuest

1:33

I will say that.

M

Mark HaverkornGuest

1:34

I'm not going to help your ears.

T

Tommy BonnerHost

1:37

So any type of... illness, construction, describe some of that.

M

Mark HaverkornGuest

1:44

Yeah, I have probably done or seen pretty much any of the surgeries through there.

M

Mark HaverkornGuest

1:50

I'm not an expert in all of them.

M

Mark HaverkornGuest

1:51

I'll say that freely.

M

Mark HaverkornGuest

1:54

So starting down low, thyroid, parathyroid, trachea, airway stuff, coming up higher, salivary gland problems, jaw problems.

M

Mark HaverkornGuest

2:07

I did cosmetic surgery.

M

Mark HaverkornGuest

2:08

You want a facelift, you want that kind of stuff.

M

Mark HaverkornGuest

2:10

I know how to do it.

M

Mark HaverkornGuest

2:10

I've been trained in it.

M

Mark HaverkornGuest

2:12

Not my favorite.

M

Mark HaverkornGuest

2:12

I don't really do it anymore.

T

Tommy BonnerHost

2:13

Yeah.

M

Mark HaverkornGuest

2:14

Um, and then obviously mouth stuff, you know, my dentist.

M

Mark HaverkornGuest

2:17

So anything in the mouth, tongue, back of your throat, cleft lip, cleft palate, uh, can do some sinus stuff.

M

Mark HaverkornGuest

2:25

Um, the ENTs are better at that than I am, but I can do it.

M

Mark HaverkornGuest

2:29

Um, nose, you know, nose job or whatever.

M

Mark HaverkornGuest

2:31

That's fine.

M

Mark HaverkornGuest

2:32

Orbitz, uh, facial reconstruction.

M

Mark HaverkornGuest

2:34

So the birth defects, you know, are just people's faces off.

M

Mark HaverkornGuest

2:37

We can fix that.

M

Mark HaverkornGuest

2:39

And then up to the forehead.

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