Oct 16, 2026 · 45 min · 12 segments
Dr. Richard Norman is a Futurist and the author of a stunning graphic novel about beloved winter sport that needs re-imagining. It was illustrated by John Olbey, forward by Kim Davis with an…
Shireen AhmedHost
But, um, and through some of my own work, 'cause I did some stories on, on things, including the kit that they had for Milano Cortina for the Para and the Olympic teams, and they were amazing.

So thank you for extending that through your curling networks and those, like you said, really cool people.

But can't we say that about a lot of things? That, and is it that whiteness has taken it over, or is that a white thing that just needs to be broadened? 'Cause there's a difference between those two things.
I mean, you know, I think that's a, it's a challenging, it's a challenging concept.
They're very self-aware that it's not like they don't know that this is the case, and in fact, um, one of the research participants for my PhD, I directly quote them in, you know, both the dissertation, but also in the adaptation.
It's like, "It's just so white." You know, so it's not like they don't know that.
I think the challenge comes in, it's like, well, what does that mean? What do we want as the result of looking at, you know, those four or three dastardly terms, diversity, equity, and inclusion, right? And, and, and so how does that perform in the curling world? Um, so I think it's more of a tension of l- how and what are we actually trying to achieve, and how do we get there, more than there's just not enough.
We have to go and get a whole bunch of Black and brown people and pull them in, and this is what we're gonna do.
You know, there are instances of that all over the place because it's a fun sport, right? And it's really just, you know, what I call the wrapper around, you know, these sort of more vulnerable groups, and it's just, you can't, you know- White sport has the problem of white saviorism, right? Is that we're gonna pull in some Black and brown people, regardless of what the intention is, but we're gonna do it, and they're gonna come in and they're our sport.
Like, it's not like Black people are just, like, clamoring at the door, "I gotta get curling," as soon as you open the door.

But, um, and through some of my own work, 'cause I did some stories on, on things, including the kit that they had for Milano Cortina for the Para and the Olympic teams, and they were amazing.

So thank you for extending that through your curling networks and those, like you said, really cool people.

But can't we say that about a lot of things? That, and is it that whiteness has taken it over, or is that a white thing that just needs to be broadened? 'Cause there's a difference between those two things.
I mean, you know, I think that's a, it's a challenging, it's a challenging concept.
They're very self-aware that it's not like they don't know that this is the case, and in fact, um, one of the research participants for my PhD, I directly quote them in, you know, both the dissertation, but also in the adaptation.
It's like, "It's just so white." You know, so it's not like they don't know that.
I think the challenge comes in, it's like, well, what does that mean? What do we want as the result of looking at, you know, those four or three dastardly terms, diversity, equity, and inclusion, right? And, and, and so how does that perform in the curling world? Um, so I think it's more of a tension of l- how and what are we actually trying to achieve, and how do we get there, more than there's just not enough.
We have to go and get a whole bunch of Black and brown people and pull them in, and this is what we're gonna do.
You know, there are instances of that all over the place because it's a fun sport, right? And it's really just, you know, what I call the wrapper around, you know, these sort of more vulnerable groups, and it's just, you can't, you know- White sport has the problem of white saviorism, right? Is that we're gonna pull in some Black and brown people, regardless of what the intention is, but we're gonna do it, and they're gonna come in and they're our sport.
Like, it's not like Black people are just, like, clamoring at the door, "I gotta get curling," as soon as you open the door.
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